Reutlingen, Germany

Short-Course Graduate Business Programs

Marienkirche, Reutlingen, Germany

Program:

Accommodation:

ESB Business School

Reutlingen University

Electives Program in 2010  

Prof. Stefan E. Busch

International Product Management

• Topic / Course Title:
• International Product Management:
• International Product Launch and Key Account Management

• Target Group:
• - Students who are interested in international marketing for consumer goods.

• Pre-requis ites for Participation:
• - Marketing courses in 1 st and 2 nd semesters.

• Course Coordinator:
• Prof. Stefan E. Busch

• Course objectives:
• - To prepare students for the job requirements of an international product manager

• Course Contents:
• Basics of an international product launch of fast-moving consumer goods
• Preparation of a complete international product launch
• Negotiations with local trade chains
• Basics of international key account management
• Role plays: Behaviour and motivation of an international key account manager

• Teaching Methods:
• - Lectures - Cases/Exercises - Presentations

• Duration / Credits:
• - Two weeks / 30 teaching hours / 3 ECTS Credit Points

• Dates / Location:
• - To be announced

• Exams:
• Written project (80%) by individuals or groups, depending on number of participants
• Individual or group oral presentation (20%)

• Compulsory / Suggested Reading: Kotler, Marketing Management Prof. Dr. Jörg Fuß Technology Marketing

Prof. Dr. Jörg Fuß

Technology Marketing

• Topic / Course Title:
• - Technology Marketing

• Target Group:
• - Students who are interested in a career in Technological Companies and Markets - Special emphasis on Inbound, Outbound and Project Marketing

• Pre-requis ites for Participation:
• - The marketing courses of 1st and 2nd semester are obligatory.

• Course Coordinator:
• - Prof. Dr. J. Fuß

• Course Contents:
• Outbound Technology Marketing
• Characteristics of innovative technology
• Customer profiles
• Communication content
• Technology decision process
• Communication channels / networks
• Innovation Management (Inbound)
• Benefit Design
• Selling Arguments
• R&D Management
• Market Introduction, Case study
• International Project Marketing with Case Study

• Teaching Methods:
• - Lectures - Cases/Exercises - Presentations

• Duration / Credits:
• - Two weeks / 30 teaching hours / 3 ECTS Credit Points

• Dates / Location:
• - To be announced

• Exams:
• - Presentations

• Compulsory / Suggested Reading:
• Kotler, Marketing Management
• Mohr, Marketing of High-Technology Products and Innovations

• Topic / Course Title:
• - Management game “Triple_E”

• Target Group:
• - All MBA students

• Course objectives:
• To prepare participants for the tasks of general managment
• To impart knowledge of business behaviour, strategic and marketing behaviour and social competence

• Pre-requisites for Participation: - All 1st and 2nd semester courses
• -Course Coordinator / Professor(s) / Lecturer(s): - Prof. Werner Glaser

• Course Contents (brief description / course structure):
• - Students form several companies

• The companies invest, produce goods and sell them in 10 game periods
• The companies plan and decide their strategies on their own databases
• Each period is simulated on the director’s computer
• Results are returned to companies for analysis and decisions abut next period
• Results consist of reports on balance, profit and loss, financial status, and market information
• As well as competition, co-operation is also possible between companies

• Teaching Methods:
• - Introductory lecture - Computer-based planning and decision making - Strategic planning in groups

• Duration / Credits:
• - 30 teaching hours / 3 ECTS Credit Points

• Dates / Location:
• - To be announced

• Exams:
• Assessment is based on:
• - 1/3 quality of planning and results
• - 1/3 social behaviour
• - 1/3 three obligatory presentations

• Compulsory:
• - Handbook to be handed out at beginning of first session

Prof. Dr. Walter Niehoff

International Trade

• Topic / Course Title:
• - International Trade: How do Companies Manage their International Operation?

• Target Group:
• - 3rd semester resp. study year

• Pre-requisites for Participation :
• - All courses in 1 st and 2 nd semester

• Course Coordinator / Professor(s) / Lecturer(s):
• - Prof. Dr. Niehoff

• Course Contents (brief description / course structure):
• - Risk analysis in an international context; types of risk; sources of information - Market entry strategies - Non-documentary terms of payment in international trade; bank transfers, cheques, bills of exchange - Documents in international trade - Documentary terms of payment: collection terms, letters of credit - Short term foreign trade finance: international factoring - Medium and long term foreign trade finance: ‘plafonds’ of the German AKA Bank, national and international financing organisations (World Bank, regional banks, KfW), forfeiting, leasing - International credit insurance: private services, services provided by government agencies

• Teaching Methods:
• - Lectures - Group discussions - Group projects - Presentations

• Duration / Credits:
• - 30 hours, 3 ECTS

• Dates / Location:
• - To be announced

• Exams:
• - Individual project work and presentation of a topic in this field

• Compulsory / Suggested Reading:
• Altmann, J.: Außenwirtschaft für Unternehmen, 2. Auflage, Stuttgart 2001
• Dortschy, J. et al.: Auslandsgeschäft, Banktechnik und Finanzierung, Stuttgart (revised ed.)
• Eun, C., Resnick, B.: International Financial Management, New York 2007, 4 th edition
• Häberle, S.: Handbuch der Außenfinanzierung; München (revised ed.)
• Hill, C.W.: Global Business Today, Boston (revised ed.)
• Kutschker, M., Schmid, S.: Internationales Management, München 2002
• Niehoff, W., Reitz, G.: Going Global – Strategien, Methoden und Techniken des Auslandsgeschäfts, Berlin/Heidelberg 2001
• Rugman, A., Collinson, S.: International Business, Essex, UK, 2006, 4th edition
• Samli, C. et al.: International Marketing – Planning and Practice, New York (NY) (revised ed.)
• Woods, M. et al. (ed): International Risk Management, Oxford, UK, 2008

Old Town, Reutlingen

For further information:

Office of Academic Programs Abroad

103 Boone Hal,l tel. 734.487.2424

Or for academic advising related to study abroad:

Graduate Advising        

Dawn Gaymer, Asst. Dean        

404 Owen, 734.487.4444

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