• Branding home
• 2007-2008 Brand Advertising Schedule
• Radio
• Television
• Print
• Outdoor
• Signage
• New logos
• The brand
  rollout movie
• Information for internal communicators (coming soon)
• Questions about branding at EMU (e-mail)

The Eagle has landed. EMU's new brand launched Sept. 7, 2007.

The essence of EMU's identity - its primary purpose for being - is embodied in two simple words:
Education First. This is EMU's new tagline, and you can see evidence of it everywhere you look... EMU is a university focused on academics and on educating students, both in and outside the classroom.

EMU's new tagline is one component of an overall branding campaign designed to amplify the University's distinctions, enhance its image and visibility, generate pride among EMU alumni and our community, and bring new students to join that community and experience what "Education First" really means.

3.... 2... 1.

Three meanings: celebrating

• Our academics across the university
• Our founding as a normal college
• Our College of Education

Two words: Education First

One purpose: Serving student success through education

Ways to learn more about EMU's brand and associated marketing campaign:

• Download the branding presentation from September 2007 (PDF file)
• Listen to the radio advertisements
• Watch the television spot
• Read the print advertisements
• View the outdoor advertisements, including billboards, buses and Coke trucks
• View campus signage, including lightpost banners (coming soon)
• Review the new EMU identity system logos
  • University logos
  • Athletics logos
• Watch the 8-minute video created by EMU's videographer, John Rice, to see the history of naming and logos at EMU!

Latest Branding Updates:

• The brand advertising schedule has been released.
• A new, integrated university and athletics identity system is being developed in conjunction with the brand launch. (See the old EMU logos and wordmarks here.)
• A comprehensive marketing and advertising campaign will spread the brand throughout Michigan and the region.

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Background articles on EMU's branding initiatives:

EMU launches new brand campaign; "Education First" tagline unifies University's communications [Sept. 5, 2007]

EMU internal brand launch scheduled Sept. 5 [Aug. 14, 2007]

EMU begins brand testing to refine its identity [July 10, 2007]

EMU brand testing begins in June [June 12, 2007]

EMU plans to launch its first branding campaign in September 2007 [March 13, 2007]

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Documents:

Branding presentation (PDF file)

2007 Study of Prospective Students (large PDF file)

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Questions? 734.487.2483 or e-mail us.