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From 4:00 PM to 5:00 PM
College of Business - Room 215 Owen Building
Autos, Advertising & Research: General Motors Associate Director Mike Hegener visits EMU COB and discusses the role of research in the advertising and marketing process at the world's largest automaker. Hegener will provide insights about consumers during the evolution from being the world's leader to the research challenges faced over the past few years as GM has faced monumental change throughout his various positions at the automaker. On the heels of the NAIAS auto show, this is sure to be an exciting presentation at EMU.
Contact:
Cost: Free
Open to the public
LBC Approved: No
From 5:00 PM to 10:00 PM
Tower Inn Cafe, 701, West Cross St. Ypsilanti- 48197
Join us for a fundraiser at The Tower Inn Cafe, Ypsilanti, a local restaurant. During the fundraiser - 30% of proceeds will go to International Student Association.
Contact:
Open to the public
LBC Approved: No
From 4:00 PM to 5:00 PM
College of Business - Room 201
* All calendar items are subject to change
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Eastern Michigan University reserves the right to edit information as necessary for accuracy and completeness and to refuse submissions for any reason. Please allow one to two working days for approval.