Eastern Michigan University
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Keon Pettiway

Keon M. Pettiway

Assistant Professor of Communication

123 Quirk




  • PhD - Communication, Rhetoric, and Digital Media, 
    North Carolina State University, 2016
  • MFA - Graphic Design, East Carolina University, 2012
  • BA - Multidisciplinary Studies (Africana Studies), 
    North Carolina State University, 2005

Other Titles

Strategic Planning Team, Center for Global Engagement (Winter 2017)


Dr. Pettiway joined the EMU CMTA department in Fall 2016. He focuses his teaching, scholarship, and service on rhetoric and social change, race, postcolonial identity, and design culture. His research primarily explores the following areas: social protest movements, visual rhetoric of photography, Black cultural expression, health and ecological risk, and designing public spaces for civic engagement. Pettiway is passionate about helping students acquire critical and creative skills to be change agents and advocates for social justice and equity in their respective communities. Dr. Pettiway is the co-principal investigator of the Virtual Martin Luther King project (vMLK). Recently, his work has been supported by the North Carolina Humanities Council, EMU Summer Research/Creativity Activity Award, and the EMU Faculty Research Fellowship.


Upcoming Courses

  • CTAC 641 - Rhetorical Theory (Fall 2017)
  • CTAC 275 - Interracial/Interethnic Communication (Winter 2018)

Previously Taught

  • CTAC 274 - Intercultural Communication
  • CTAC 275 - Interracial/Interethnic Communication

Winter 2017 Office Hours
Tuesday and Thursday, 11:00-1:30pm

Current Advisees and Committee Work

  • Rachael Cash
  • Ashleigh Grimes 
  • Keith Royal
  • Hannah Senda

Current Work in Progress

  1. Virtual MLK Project. (in progress). Digital installation at the 2017 Smithsonian Creativity and Innovation Festival, Smithsonian National Museum of American History, Washington, DC.

  2. Kiwanuka‐Tondo, J., Semazzi, H. F. M., & Pettiway, K. M. (in progress). Perceptions of Lake Victoria Basin stakeholders on safety, climate conditions, and efficient exploitation of natural resources: A participatory communication approach. African Journal of Communication.  

  3. Pettiway, K. M. (under review). HIV/AIDS Stigma and Discrimination in Uganda: An Historical Perspective of Challenges and Interventions. J. Kiwanuka-Tondo (Ed.), Book project on communicating AIDS crisis in Africa. 

  4. Pettiway, K. M. (revise and submit). Designing HIV/AIDS Communication Campaigns Across Cultures: A Comparative Rhetoric Approach to Graphic Design Research. Communication Design.

  5. Vetter, M. & Pettiway, K. M. (revise and resubmit). Hacking Heteronormativity: Queer Feminist Media Praxis of Editorial Processes in Wikipedia. Technoculture

Selected Articles and Book Chapters


  1. Johnson, M. J. & Pettiway, K. M. (forthcoming). Visual Expressions of Black Identity: African American & African Museum Web Sites. Journal of Communication.

  2. Pettiway, K. M. (forthcoming). Routes for Transformation: the Repertoires of Black Popular Culture. In R. W. Davis & A. Patterson‐Masuka (Eds.), Communication and Global Engagement Across Cultural Boundaries (2nd Ed.). Dubuque, IA: Kendall/Hunt.

  3. Kiwanuka-Tondo, J., & Pettiway, K. M. (2017). Contextual Factors of Localizing Complex Scientific Communication: A SWOT and Multi-sectoral Approach of Communicating Climate Change. Communication Design Quarterly.

  4. Kiwanuka-Tondo, J., Payton, F. C. & Pettiway, K. M. (2016). HIV/AIDS Stigma: Discussions from Black Female College Students on the Role of Family, Religious Organizations, and Health Institutions in Promoting Dialogue and Dissipating Shame. Journal of Black Sexuality.

  5. Jensen, O. B., & Pettiway, K. M. (2016). Mobilities Design. In A. de Souza e Silva (Ed.), Debates on Mobile Communication. New York: Routledge.

  6. Reid, G., Snead, R. L, Pettiway, K. M., & Simoneaux, B. (2016). Multimodal Communication in the University: Surveying Faculty Across Disciplines. Across the Disciplines.

Selected Presentations, Exhibitions, and Performances


  1. Pettiway, K. M. (2017, March). Typecasting Blackness: Rhetoric, Race, and the Materiality of Writing. Presentation at the 2017 CRDM Symposium, Raleigh, NC.

  2. Gallagher, V. J., & Pettiway, K. M. (2017, March). The vMLK Project: Crafting a Necessary (Digital) Space to Explore the Intersectionality of Rhetoric, Race, and Civic Transformation. Presentation and exhibition at the 2017 CRDM Symposium, Raleigh, NC.

  3. Gallagher, V. J., Pettiway, K. M., & Nelson, E. A. (2016, November). The vMLK Project: A Transmedia Project Exploring Public Address and Civic Transformation. Presentation at the 102nd National Communication Association Annual Convention, Philadelphia, PA. “Digital Rhetoric, Digital Humanities: Theorizing a Juncture.”

  4. Gallagher, V. & Pettiway, K. M. (2016, October). The vMLK Project: Crafting a Necessary Space to Explore Black History and Civic Transformation. Presentation at the 101 st Association for the Study of African American Life and History Annual Meeting, Richmond, VA. “Black Time Travel: History Telling in Virtual Space.”

  5. Exhibition design and digital installation. (2016, September). Experiencing King at NC State University: An Immersive, Walking Tour. James B. Hunt Library, Raleigh, NC.

Professional Associations/Memberships

  • African Studies Association
  • National Council for Black Studies
  • National Communication Association
  • Rhetoric Society of America

The School of Communication, Media & Theatre Arts is part of the College of Arts & Sciences, 214 Pray-Harrold, 734.487.4344