Eastern Michigan University
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Keon Pettiway

Keon M. Pettiway

Assistant Professor of Communication

123 Quirk



Other Titles

Member, Center for Global Engagement Strategic Planning Team


  • PhD - Communication, Rhetoric, and Digital Media, 
    North Carolina State University, 2016
  • MFA - Graphic Design, East Carolina University, 2012
  • BA - Multidisciplinary Studies (Africana Studies), 
    North Carolina State University, 2005


Dr. Pettiway joined the EMU CMTA department in Fall 2016. He focuses his teaching, scholarship, and service on rhetoric and social change, race, postcolonial identity, and design culture. His research primarily explores the following areas: social protest movements, visual rhetoric of photography, Black cultural expression, health and ecological risk, and designing public spaces for civic engagement. Pettiway is passionate about helping students acquire critical and creative skills to be change agents and advocates for social justice and equity in their respective communities. He is the co-principal investigator of the Virtual Martin Luther King project.

Recent Courses

  • CTAC 641 - Rhetorical Theory (Fall 2017)
  • CTAC 275 - Interracial/Interethnic Communication (Winter 2017 and Fall 2017)
  • CTAC 274 - Intercultural Communication (Fall 2017)

Recent Work 

  • Kiwanuka-Tondo, J., Payton, F. C. & Pettiway, K. M. (2016). HIV/AIDS Stigma: Discussions from Black Female College Students on the Role of Family, Religious Organizations, and Health Institutions in Promoting Dialogue and Dissipating Dhame. Journal of Black Sexuality.
  • Kiwanuka-Tondo, J., & Pettiway, K. M. (2017). Contextual Factors of Localizing Complex Scientific Communication: A SWOT and Multi-sectoral Approach of Communicating Climate Change. Communication Design Quarterly.
  • Jensen, O. B. & Pettiway, K. M. (2016). Mobilities Design. In A. de Souza e Silva (Ed.), Debates on Mobile Communication. New York: Routledge.
  • Reid, G., Snead, R. L, Pettiway, K. M., & Simoneaux, B. (2016). Multimodal Communication in the University: Surveying Faculty Across Disciplines. Across the Disciplines.
  • Gallagher, V. J., Pettiway, K. M., & Nelson, E. A. (2016, November). The vMLK Project: A Transmedia Project Exploring Public Address and Civic Transformation. Presentation at the 102nd National Communication Association Annual Convention, Philadelphia, PA. “Digital Rhetoric, Digital Humanities: Theorizing a Juncture.”
  • Gallagher, V. & Pettiway, K. M. (2016, October). The vMLK Project: Crafting a Necessary Space to Explore Black History and Civic Transformation. Presentation at the 101 st Association for the Study of African American Life and History Annual Meeting, Richmond, VA. “Black Time Travel: History Telling in Virtual Space.”
  • Exhibition design and digital installation. (2016, September). Experiencing King at NC State University: An Immersive, Walking Tour. James B. Hunt Library, Raleigh, NC.

Professional Associations/Memberships

  • African Studies Association
  • National Council for Black Studies
  • National Communication Association
  • Rhetoric Society of America

The School of Communication, Media & Theatre Arts is part of the College of Arts & Sciences, 214 Pray-Harrold, 734.487.4344