Eastern Michigan University
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Microsoft Dynamics Academic Alliance Awards Dr. Huei Lee

Published April 25, 2013

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Dr. Huei Lee

Dr. Huei Lee

Eastern Michigan University Professor Huei Lee's expertise in developing curriculums for information systems software was honored with a prestigious award recently. The Microsoft Dynamics Academic Alliance (DynAA) presented Lee, professor of Computer Information Systems and Supply Chain Management, with the "Instructional Award" at its Worldwide DynAA Preconference in New Orleans last month.

DynAA is a unit of Microsoft that helps educational institutions use Microsoft Dynamics software for teaching and academic research purposes. Microsoft Dynamics (including GP, AX, CRM and NAV) are enterprise resource planning (ERP) and Customer Relationship Management (CRM) software for businesses.

The award was based on a curriculum package Lee co-authored with Kuo Lane Chen from the University of Southern Mississippi that described how to incorporate  Microsoft Dynamics customer relationship management (CRM) into business and supply chain courses.  Their curriculum package was chosen among 15 submissions from around the world.

"It was very exciting to win this award," says Lee, adding that the Preconference was attended by 72 faculty members, Microsoft Dynamics partners and Microsoft Dynamics program managers from 19 countries. As award winners, Lee and Chen were invited to present their curriculum package before the group.

While Lee acknowledges it was an honor to win the award, the real winner, he says, is Eastern Michigan University's College of Business. "This award enhances our reputation and sends a message around the world that we are one of the leading schools in Microsoft Dynamics.

"It also spreads word to outside companies, through Microsoft's newsletters, that our students are skilled in the area of customer relationship management software. This skill makes our students increasingly employable," adds Lee, a member of North America's advisory committee for DynAA.

The official title of Lee's and Chen's curriculum package was: "Using Microsoft Dynamics CRM for Business Process Management: A Curriculum Package for Business Process Management or Supply Chain."

"CRM is a popular software for businesses because it helps them efficiently recruit and retain customers," says Lee. "It involves using online technology to organize information, automate sales, and conduct customer service. It also meets auditing principles of government regulations."

Microsoft Dynamics includes nearly 300,000 customers, more than 10,000 Microsoft partners, and over 1,600 academic institutions like EMU. Members use Microsoft Dynamics business management solutions to support learning about key business processes, concepts and theories, and as a platform for understanding business intelligence and data mining.