Eastern Michigan University
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U.S. News and World Report Ranks Online Business Programs Among Nation’s Best

Published February 27, 2014

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Judy Davis

Dr. Judy Davis, Professor,
Marketing

Eastern Michigan University's online programs in the College of Business have been ranked in the annual list of top online graduate school business programs compiled by U.S. News and World Report.

The College of Business' online program in Integrated Marketing Communications and a variety of other online classes were collectively ranked 164th in the country. The rankings included more than 230 colleges out of the nation's 2,700 four-year degree-granting institutions.

"The recognition of the [IMC] degree program and other online courses brings a heightened level of credibility and respect to the online offerings in the College of Business," said Judy Davis, a professor of marketing and integrated marketing communications. "Too often the credibility of online offerings is called into question, yet we strive to maintain quality standards for online courses which align with traditional offerings."

Currently the College of Business offers a master's degree in integrated marketing communications (IMC) and graduate certificates in entrepreneurship, human resource management and marketing management as well as many classes for the MBA program. Undergraduate courses are also available in an online format.

"Our award-winning faculty have discovered innovative ways to educate tomorrow's business leaders while giving online students the flexibility their busy schedule demands," said Michael Tidwell, dean of the College of Business.

The College of Business' online programs allow the University to reach students who might not be able to reach campus for regular classes due to family or work obligations.

"Online degree programs provide students with flexibility to engage in learning anytime, anywhere," said Davis. "Today's students need access to education in a 24/7 global environment. Given professional, personal and family demands, many students are not able to commit to coursework which is bound by specific meeting times and locations."

As the College of Business continues to grow, the online degrees, programs and courses offered are likely to continue to grow as well.

"There will always be a market for online programs as lives get busier and people get pressed for time," said Michelle Henry, the director of graduate business programs. "The flexibility and time-savings that an online program offers can be highly desirable for some and perhaps the only way they would be able to pursue a degree."

College of Business
473 Gary Owen Building
300 W. Michigan Ave.
Ypsilanti, Michigan 48197

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