Eastern Michigan University
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Center for Digital Engagement offers training in rapidly evolving realm

Published February 24, 2015

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Dr. Bud Gibson, Associate Professor

Dr. Bud Gibson, Associate Professor

The Eastern Michigan University College of Business, seeking to continue its leading role in educating area businesses and organizations on how to succeed in the digital economy, has launched a new center aimed at offering hands-on training in cutting edge strategies in the rapidly evolving digital business environment.

The EMU Center for Digital Engagement was formally announced at the University’s annual Search Marketing Workshop in November 2014. The Center builds on the College of Business’s six-year partnership with Google, Ann Arbor, as well as the school’s popular annual workshop.

“These two endeavors have given our students the unique opportunity, shared by no other university in the nation, to engage in training in digital strategies with more than 100 client organizations,” said professor Bud Gibson, chair for the new center.

Gibson notes that area organizations such as Menlo Innovations and Google, Ann Arbor are gifting scholarships and dedicating internships specifically to EMU College of Business (COB) students.

"A center will provide a connection and rallying point in the college’s efforts to promote and grow its digital engagement academic programs that integrate marketing, information systems, and management," Gibson said.

“Digital is everywhere now, and it has changed substantially from even four years ago,” Gibson said. “Mobile has grown from under 10 percent to account for a majority of web access on major websites, and Facebook has quintupled its advertising revenue to become a significant factor in digital efforts."

“Further, real-time data on web visitor intentions has dramatically increased, affecting all phases of service and product delivery, from design to execution. The center will provide faculty an opportunity to connect with practitioners who can enrich our course offerings.”

The center's planned services will include:

  • A monthly guest lecturer series.
  • A student-staffed digital engagement clinic.
  • A central website for organizing interaction with the community.
  • An executive in residence who will mentor students and act as a resource to faculty.

For more information, contact Bud Gibson at fgibson@emich.edu or 734.926.9560. Visit the Center's website at centerfordigitalengagement.org, Like their Facebook Page at facebook.com/CenterForDigitalEngagement or Follow them on Twitter at twitter.com/DigitalEngager.

College of Business
473 Gary Owen Building
300 W. Michigan Ave.
Ypsilanti, Michigan 48197

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