Eastern Michigan University
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EMU College of Business Celebrates its 50th Anniversary

Published September 29, 2015

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50th anniversary cake

EMU COB's 50th Anniversary Cake

For the last 50 years, Eastern Michigan University’s College of Business has graduated bright and capable students who have positively impacted Michigan’s economy. That’s a track record worth celebrating, says Michael Tidwell, dean of EMU’s College of Business.

“Eastern’s College of Business has a rich heritage of giving generations of students an excellent education; promoting economic development through service to the business community; and adding value to the local, regional and State economy,” says Tidwell, adding that that graduates include executives, politicians and entrepreneurs.

The COB officially celebrated its half-a-century milestone with an anniversary dinner this spring. The keynote speaker for the event, which attracted 350, was Joyce Jenereaux (BA86), president, Detroit Free Press/Michigan.com.

Jenereaux, who at one time worked as a cashier, told listeners how her bachelor’s degree in business administration from EMU served as a springboard to professional advancement. The award-winning Detroit Free Press has a daily circulation of 234,579.

Other COB graduates who have positively impacted the local and global economies include Donna Inch (BBA78, MBA84), chairman and CEO of Ford Land, which plans, constructs, manages and redevelops properties throughout Michigan and the world; and John Tuttle (BBA04), head of corporate affairs for the New York Stock Exchange.

“Our alumni are some of the most impressive corporate and governmental citizens you’ll ever meet,” says Tidwell, adding that the COB has a reputation for a rigorous, applied educational experience.

The COB also positively impacts the state in other ways. Eastern is host of the Southeast Michigan Small Business Development Center (BSDC), affiliated with the COB and funded, in part, by a cooperative agreement with the U.S. Small Business Administration.

“The SBDC is a critical resource for new and expanding small businesses; it plays a major role in the State’s economy,” says Tidwell

The SBDC is geared to strengthen existing companies, create new jobs, retain existing jobs and help companies define their path to success, generating capital in the tens of millions of dollars annually through loans and other initiatives, adds Tidwell.

The Center for Advancing Social Enterprise (CASE) also is housed in the COB. It is designed to educate, nurture, launch and grow social enterprises, whether they be profit or non-profit, by providing professional workshops, conferences, consulting and research, among offerings.

Little wonder Eastern’s COB has garnered national acclaim. For ten consecutive years, The Princeton Review has named it an “Outstanding” business school. In addition, the COB continues to be accredited by the Association to Advance Collegiate Schools of Business (AACSB International), which is the premier accrediting agency for professional business education at the collegiate level worldwide.

Other distinctions include the fact that the COB offers the only Integrated Marketing Communications degree program housed in an AACSB accredited business school. All classrooms are technology equipped with LCD projectors, projector screens, speakers, document camera, and computers or interface plates to interface with a laptop.

“The COB equips today’s students for tomorrow’s global business environment,” says Tidwell. “It has a very bright future.”

For COB facts and enrollment statistics, visit the Facts webpage.

College of Business
473 Gary Owen Building
300 W. Michigan Ave.
Ypsilanti, Michigan 48197

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