Eastern Michigan University
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EMU College of Business hosts Global Advances in Business and Communication Conference

Published August 13, 2015

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Dr. David Victor, Conference Chair

Dr. David Victor, Conference Chair

What are the major forces in communication that shape and are being shaped by the intersection of cultural factors and our rapidly evolving global business environment?

Eastern Michigan University and several partner universities provided answers to such questions at the seventh annual Global Advances in Business and Communication (GABC) Tricontinental Conference, held at the EMU Student Center, May 28-30.

The conference, chaired by David Victor, COB professor of management and director, international business, had five tracks of inquiry:

  • Cross‐cultural business communication.
  • Global integrated marketing communication (IMC) and public relations.
  • International business communication ethics & law.
  • Languages for business, government and management communication.
  • Global E‐Semantics.  

The conference was co-hosted by the Technological University of Malaysia, the University of Antwerp, Belgium, and, for the first time this year, the Tec de Monterrey, San Luís Potosí campus in Mexico. Each year the conference has rotated between partner sites at EMU, Antwerp and Malaysia, with Eastern playing host this year.

More than 100 people from 11 different countries attended the conference, which also included participants from 17 states.

The keynote speakers for this year’s event were:

  • Paul Venn (Global President of Team Detroit), speaking on Global Communication in the Digital Age.
  • Mark Lee (President, LEE Group), Anna Schmitt-Reichert (Global Director, Communications at NSF International) and Larry Eiler  (CEO, Eiler Communications). The panel discussion focused on Demystifying and How to Integrate Global Communications.

For conference details, visit the conference webpage.

College of Business
473 Gary Owen Building
300 W. Michigan Ave.
Ypsilanti, Michigan 48197

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