Anthony Koschmann

Photo of Anthony Koschmann

Assistant Professor of Marketing

558 Owen

734.487.9748

akoschma@emich.edu

Education

  • Ph.D. Emory University
  • MBA Indiana University
  • MA Syracuse University
  • BS Plymouth State College

Courses Taught

  • IMC 606 Multi Channel Media I
  • MKTG 360 Principles of Marketing
  • MKTG 470 Marketing Research
  • MKTG 670 Advanced Methods in Marketing Research

Research Interests & Projects

Dr. Koschmann's research focuses on strategic brand management, market structures and entertainment products.

Selected Publications

Koschmann, Anthony, “Brand Alliances: Growing Your Pie or Stealing Your Slice?  Examining Field Evidence Using Causal Methods” (forthcoming at Journal of Marketing Development and Competitiveness)

Koschmann, Anthony and Douglas Bowman, “Simultaneous Estimation of Supply and Demand for Legal and Illegal Information Goods: The Case of Motion Pictures” (forthcoming at International Economic Journal)

Koschmann, Anthony (2017), “A Peer-Relative Perspective of the Contract Year Phenomenon Using Bayesian Analysis,” Journal of Applied Sport Management, 9(4), 1-9.