Eastern Michigan University
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Anne L. Balazs

Department Head, Professor of Marketing

469 Owen

734.487.3723

anne.balazs@emich.edu

Education

Ph.D. University of Massachusetts, Amherst
A.B. Smith College

Professional Summary

Anne Balazs is Head of the Department of Marketing at Eastern Michigan University. Her research in the areas of Internet and retail strategy, sales force management, health care marketing, and elderly consumer behavior has appeared in the Journal of International Marketing, Journal of Consumer Affairs, Psychology & Marketing, and the Journal of Business Research. Her work has been funded by the International Council of Shopping Centers and the Richard D. Irwin Publishing Company. Dr. Balazs is an active member of the Academy of Marketing Science (currently Secretary-Treasurer), the American Marketing Association, and AAUW. She has chaired the AMA's Marketing Communications Special Interest Group and served as a board member of the Association for Health Care Research and the International Society for Quality of Life Studies. Her professional service activities include work with the Southern Association of Colleges and Schools (SACS), the Association for Collegiate Business Schools and Programs (ACBSP), and reviewing for the Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Macromarketing. She serves on the editorial review boards of Global Advances in Business Communication Journal and Marketing Health Services.

Courses Taught

Sales Management
Retail and Channel Management
Principles of Marketing
Marketing Research
Qualitative Research Methods
International Marketing
Co-op and Internship

Research Interests & Projects

Dr. Balazs' research interests include retail strategy, quality of life/health care marketing, salesperson performance, Internet advertising and communication. Her research has appeared in the Journal of Business Research, Journal of Shopping Center Research, Journal of International Marketing, Journal of Health Communication, Journal of Consumer Affairs, and Psychology & Marketing.

Selected Publications

"A Stakeholder-Integrated Approach to Health Care Management," with George M. Zinkhan (2004), Journal of Business Research, Vol. 57, No. 9, (September), 984-989.

"The Future Retail-scape: How Environmental Forces Will Shape Shopping Over Time," with George M. Zinkhan (2003), Journal of Shopping Center Research, Vol. 10, No. 2, (Fall/Winter), 95-121.

"International Brand-Name Standardization/Adaptation: Antecedents and Consequences," with Aref A. Alashban, Linda A. Hayes, and George M. Zinkhan (2002), Journal of International Marketing, Vol. 10, No. 3, 22-48.

"A Model of Factors Affecting the Growth of Retailing on the Internet," with Birud Sindhav (1999), Journal of Market-Focused Management, Vol. 4, 319-339.

"The Structure of Sao Paulo Street Markets: Evolving Patterns of Retail Institutions" with George M. Zinkhan and Suzana de M. Fontenelle (1999), Journal of Consumer Affairs, Vol. 33, No. 1 (Summer), 3-26.

Professional Affiliations

American Association of University Women
American Marketing Association
Academy of Marketing Science
Beta Gamma Sigma