Eastern Michigan University
direct edit

Sam D. Fullerton

Professor of Marketing

454 Owen




Ph.D. Michigan State University
M.S. Memphis State University
B.B.A. Memphis State University

Professional Summary

Dr. Fullerton has taken sabbatical leaves as a visiting professor in New Zealand. His research in business and consumer ethics, sports marketing, and cross-cultural comparisons of consumer attitudes has been published in journals such as the Journal of Business Ethics, Sport Marketing Quarterly, and Psychology and Marketing. He also has served as program chair and proceedings editor for conferences held by the Academy of Business Administration since 1994, and has presented and published numerous articles at national and international conferences.

Courses Taught

MKTG 360 Principles of Marketing
MKTG 368 Marketing Strategy
MKTG 425 Sports and Event Marketing
MKTG 460 International Marketing
MKTG 470 Marketing Research
MKTG 489 Sponsorship
MKTG 510 Marketing Management

Research Interests & Projects

Dr. Fullerton teaches undergraduate and graduate courses in introductory marketing, sports marketing, marketing research, and international marketing

Selected Publications

Sam Fullerton, Sports Marketing, McGraw-Hill/Irwin Publishing: New York, 2nd edition, 2009 (©2010).

Sam Fullerton and Larry Neale, "An Assessment of the Acceptability of an Array of Perceived Consumer Transgressions in the American Marketplace," Journal of Leadership, Accountability and Ethics, Vol. 8, No. 2, 2011, pp. 17-27.

Larry G. Neale and Sam Fullerton, "The International Search for Ethics Norms: Which Consumer Behaviors Do Consumers Consider (Un)acceptable?" Journal of Services Marketing, Vol. 24, No. 6, 2010, pp. 476-486.

Sam Fullerton, David Taylor, and John Watson "Web-Based Instruction and Online Delivery of Classes: Where Are We Now?" American Journal of Business Education, Vol. 2, No. 1, January/February 2009, pp. 91-100.

Sam Fullerton and G. Russell Merz, "The Four Domains of Sports Marketing: A Conceptual Taxonomy," Sport Marketing Quarterly, Vol. 17, No. 2, June 2008, pp. 90-108.

Professional Affiliations

American Marketing Association
Beta Gamma Sigma
Golden Key National Honor Society Honorary
Marketing Management Association
Society for Marketing Advances
Sport Management Alliance of Australia & New Zealand