Eastern Michigan University
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Sam D. Fullerton

Professor of Marketing

454 Owen




Ph.D. Michigan State University
M.S. Memphis State University
B.B.A. Memphis State University

Professional Summary

Dr. Fullerton teaches undergraduate and graduate courses in introductory marketing, sports marketing, marketing research, and international marketing.

Dr. Fullerton has taken sabbatical leaves as a visiting professor in New Zealand. His research in business and consumer ethics, sports marketing, and cross-cultural comparisons of consumer attitudes has been published in journals such as the Journal of Business Ethics, Sport Marketing Quarterly, and Psychology and Marketing. He also has served as program chair and proceedings editor for conferences held by the Academy of Business Administration since 1994, and has presented and published numerous articles at national and international conferences.

Courses Taught

MKTG 360 Principles of Marketing
MKTG 368 Marketing Strategy
MKTG 425 Sports and Event Marketing
MKTG 460 International Marketing
MKTG 470 Marketing Research
MKTG 489 Sponsorship
MKTG 510 Marketing Management

Research Interests & Projects

Dr. Fullerton's research has focused on business ethics, consumer ethics, marketing education and sports marketing.  He has co-authored numerous articles with international colleagues including collaborators from New Zealand, Australia, South Africa, and Canada.  His publications have received numerous awards.

Selected Publications

Bisschoff, C., Fullerton, S., & Botha, C. (2014).  An Attitudinal Analysis of Different Groups of Managers towards Business Ethics in South Africa.   Journal of Social Sciences, 40 (3), 385-395.  

Lee, J. & Fullerton, S. (2014).  Incorporation of Victim Size in an Examination of Consumer Ethics in South Korea.   Australasian Marketing Journal, 22 (2), 125-134.  

Fullerton, S. & Bruneau, C. L. (2013).  The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue.   Journal of Applied Marketing Theory, 4 (1), 1-15.  

Fullerton, S. & McCullough, T. (2013).  Patient Proactivity: Behaviors, Attitudes, and Its Relationship with Satisfaction with the American Health Care Delivery System.   Health Marketing Quarterly, 31 (1), 78-96.
McCullough, T. & Fullerton, S. (2012).  Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers' Levels of Consumption of Live and Media-Based Spectator Sports.   Journal of Applied Marketing Theory, 3 (1), 38-54.

Professional Affiliations

American Marketing Association
Beta Gamma Sigma
Golden Key National Honor Society Honorary
Marketing Management Association
Society for Marketing Advances
Sport Management Alliance of Australia & New Zealand