Eastern Michigan University
direct edit

David W. Marold

Lecturer in Marketing & Integrated Marketing Communications

Photo of David Marold 540 Owen

734.487.6860

dmarold@emich.edu

Education

M.B.A. Northern Illinois University
B.S. in Psychology University of Iowa

Professional Summary

Before joining academia, David Marold's career included managerial and executive positions in direct marketing, sales and marketing at Ford Credit, R. L. Polk, Acxiom, Dialogue Marketing, Carlson Marketing Group and AAA Life Insurance Company. His agency managerial assignments included Chrysler, General Motors, Hallmark, Hyundai, Mazda, Mercedes Benz, Nestle and Northwest Airlines.
David is a full-time Lecturer teaching Direct Marketing, Direct and Interactive Marketing, Sales, Digital Marketing and E-commerce at Eastern Michigan University. He also serves as the Faculty Advisor for EMU's Chapter of the American Marketing Association. For the 2009 and 2010 Direct Marketing Educational Foundation Collegiate ECHO Challenges, student teams in his graduate classes won the prestigious Gold ECHO and in 2011 one of his student teams won the Silver ECHO. He has taught/lectured at: Wayne State, Madonna, Northern Illinois, Ferris State. Grand Valley State and West Virginia universities and has spoken at the Direct Marketing Educational Foundation, the Direct Marketing Association, the Direct Marketing Insurance Forums and PIMA.

David is past president of the dmaDetroit and a member of the Past Presidents' Education Group. In 2012 he was awarded the Lifetime Achievement Award by the dmaDetroit. He holds a BS degree in Psychology from the University of Iowa in Iowa City and an MBA from Northern Illinois University in DeKalb. He has authored/co-authored a number of articles in publications including "Journal of Advertising Education", "The International Journal of Integrated Marketing" and in LIMRA "Market Facts". In 2010 and 2011, cases he co-authored received 3rd Place Recognition at the DMEF Research Summit.

Courses Taught

Research Interests & Projects

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Professional Affiliations