Eastern Michigan University
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Sheila L. Sasser

Associate Professor of Marketing and Integrated Marketing Communications/Faculty Advisor for Student Advertising Association

437 Owen




Ph.D. Wayne State University
M.B.A. Wayne State University
B.A. Wayne State University

Professional Summary

Dr. Sasser is the 2009 Ronald Collins Research I Distinguished Faculty Award Recipient at Eastern Michigan University. Dr. Sasser joined EMU in 2006, also winning the COB Dean's Summer Research Award in 2007 and a 2008 College of Business Outstanding Faculty Research Award. She has 25 years of global advertising senior management and international consulting experience. Dr. Sasser advises the AAF Student Chapter and Adcraft Education Committee, winning excellence awards and is an inaugural Google Faculty Recipient of the GOMC global student program.

Dr. Sasser's research has been published in top journals. She also serves on the editorial boards for the International Journal of Advertising and the International Journal of Integrated Marketing Communications. Dr. Sasser's research has also been presented and published in scholarly conference proceedings for the American Marketing Association, American Academy of Advertising, Academy of Marketing Science INFORMS, and others.

Dr.Sasser teaches undergraduate and graduate courses in advertising, creativity, media, strategy, promotion, sports marketing, and integrated marketing communications.

Courses Taught

MKTG 368 Marketing Strategy
MKTG 369 Advertising
MKTG 474 Promotional Strategy
MKTG 525 Global Marketing
IMC 605 Creative Message Strategy
IMC 606 Multi Channel Media I

Research Interests & Projects

Dr. Sheila Sasser conducts research in advertising, creativity, media, retail, and integrated marketing communications.

Selected Publications

Sasser, S. L., Koslow, S., & Kilgour, M. (2013).  Matching Creative Agencies with Results-Driven Marketers: Do Clients Really Need Highly Creative Advertising?   Journal of Advertising Research, 53 (3), 297-312.
Sasser, S. L., Kilgour, M., & Koslow, S. (2013).  Creativity Awards: Great Expectations?   Creativity Research Journal, 25 (2), 163-171.
Kilgour, M., Sasser, S., & Koslow, S. (2013).  What Do Advertising Award Actually Reward?   Creativity Research Journal, 25 (2), 163-171.
Sasser, S. L., Koslow, S., & Kilgour, M. (2012).  Breaking Through Creativity Barriers: When is Highly Creative Advertising Really Needed?   Journal of Advertising Research, 53 (3).
Sasser, S. L. & Koslow, S. (2012).  Passion, Expertise, Politics, and Support: A Dynamic Framework for Greater Creativity.   Journal of Advertising, 41 (3), 7-20.

Professional Affiliations

Adcraft Club of Detroit (Education Committee, Career Conference Co-Chair, PM Advisor)
American Academy of Advertising
American Advertising Federation (NSAC Student Competition Faculty Advisor)
American Marketing Association (Past officer, Target AMA Newsletter Editor)
Direct Marketing Association of Detroit (Collegiate Advisor to Board & PPEG, AIMS Committee)
European Advertising Association
European Association for Education & Research in Commercial Distribution
Great Lakes Interactive Media Association
International Advertising Association
International Communication Association, (Advisor to Past President) National Communication Association Promotional Products Association International (VIP Professor)