Professor of Marketing and Integrated Marketing Communications
Marketing
117 Hill
Carvalho Borella, M.R., Barcellos, P.F.P, Merz, G.R., Sachdev, H., Galelli, A. (2016). Estrutura Organizacional, Capacidade dos Serviços e Impacto sobre o Desempenho de Fornecedores Logísticos no contexto B2B, Revista Gestão Produção, Forthcoming in 2016.
Sachdev, H., Merz, G. R., Barcellos, P. F. P., Borella, M. R. (2015). Logistics Service Provider-Client Relationship: Comparing U.S.A and Brazil. Atlantic Marketing Journal, Vol. 4, Issue. 2, Article 6.
Merz, G. R. (2012). "A Brand Equity Model for an Internet Portal Website", In Tobias Langner and Martin Eisend (Eds.) Advances in Advertising Research, Vol. III, 137-152, . Wiesbaden Germany: Gabler Verlag--Springer Fachmedien.
Sachdev, H. Merz, G. R. (2012). A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance. Journal of Business Market Management, 5 (1), 21-41.
Merz, G. R. (2011). An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications. Journal of Applied Marketing Theory, 2 (2), 1-24.