Eastern Michigan University
College of Business
Integrated Marketing Communications
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IMC Program Overview

The Integrated Marketing Communications (IMC) graduate program at Eastern Michigan University is geared toward the business professional. Take advantage of the versatility of a completely online program while earning your degree from an AACSB-accredited business school.

If your business passion lies specifically within the discipline of marketing and communications, this program is for you. The IMC program has been designed to use real-world examples and techniques as you collaborate with other professionals to gain the advanced skills you need to go further in your career.

The IMC program is taught by distinguished faculty experts and educates you on bringing together branding, messaging and media for the most progressive and innovative marketing strategies in business today.

If you're looking for a competitive advantage in your business career, Eastern's IMC degree can be your ticket!

IMC graduates find career opportunities across the globe in a variety of industries as consultants, executives, directors, managers and even entrepreneurs. Integrated marketing communications skills are in demand and with an online master's from EMU, you can find opportunities in:

  • Brand Management
  • Corporate Communications
  • Public Relations
  • Sales Promotion
  • Marketing Communications
  • Advertising
  • Marketing Research
  • Media Planning
  • Digital Marketing

Integrated Marketing Communications is part of the College of Business, 300 West Michigan Avenue, 473 Gary Owen Building