Eastern Michigan University
College of Business
Integrated Marketing Communications
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What to Expect

Program Format

The IMC program at Eastern Michigan University was developed for business professionals needing flexibility as they develop their skills in an ever-evolving field. The program is entirely online, meaning there is never a requirement to be in a physical classroom. All components of this program including instruction, student interaction and professional networking can be done virtually.

IMC courses typically consist of the following components:

  • Reading – textbooks, articles and online forums
  • Discussion – students and professors interact daily through the use of online discussion boards
  • Research and writing – use what you've learned and translate it into real-world application

Time Commitment

While the IMC program is designed for working professionals, it's an intensive program of study and does require a significant commitment of time. The projected time required to complete the full master's degree of 12 courses is two years. The graduate certificate can be completed in one year.

The amount of time you'll spend on coursework is comparable to traditional classroom graduate courses, however the sessions for the IMC program are shorter than a traditional semester and may command more attention. You should plan on devoting approximately 15 hours per week for reading, discussion and other assignments.

Class Sessions

There are five sessions each year, which run 7–8 weeks each. Below is the schedule for the coming year:

2017-18 Sessions
Early Fall 2017 8/28 -- 10/18
Late Fall 2017 10/23 --12/13
Early Winter 2018 1/2 -- 2/21
Late Winter 2018 2/26 -- 4/18
Summer 2018 5/2 -- 6/22

Recommended Course Sequences for IMC Program Cohorts

Students Entering Fall Cohort

IMC 601 - Principles, Strategies and Tactics            

IMC 603 - Audience Behavior  

IMC 604 - Marketing Communications Research  

IMC 602 - Brand Development  

*IMC 605 - Creative Message Strategy   and

*IMC 606 - Multichannel Media I   (taken concurrently in Summer)

IMC 616 - Search Marketing  w/ Google Adwords

IMC 608 - Direct Marketing /ECHO Competition (Late Fall)

IMC 609 - Public Relations   or IMC 618 - IMC Customer Relationship Marketing (Early Winter)

*IMC 614 - IMC Privacy Policy Management   and

*IMC 615 - IMC Ethics, Regulations and Society (taken  concurrently in Late Winter) 

IMC 631 - IMC Campaigns   (Summer)

Students Entering Winter Cohort

IMC 601 - Principles, Strategies and Tactics  

IMC 603 - Audience Behavior  

IMC 604 - Marketing Communications Research  

IMC 602 - Brand Development  

*IMC 605 - Creative Message Strategy   and

*IMC 606 - Multichannel Media I   (taken concurrently in  Late Fall)

IMC 617 - Social Media Marketing Strategy  

IMC 608 - Direct Marketing/ECHO Competition (Late Winter) 

IMC 609 - Public Relations or IMC 620 – Business to Business Marketing    (Summer)

*IMC 614 - IMC Privacy Policy Management   and

*IMC 615 - IMC Ethics, Regulations and Society (taken  concurrently in Early Fall) 

IMC 631 - IMC Campaigns   (Late Fall)

*These courses feature coordinated student workloads and involve complementary project topics. 

 

Integrated Marketing Communications is part of the College of Business, 300 West Michigan Avenue, 473 Gary Owen Building