Our Logo Represents Us at the Very Highest Level and is Vitally Important to Our Brand.
It acts as a signature, an identifier, and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, follow the few simple guidelines in this section.
The Eastern Michigan University wordmark is our official mark. It may be used alone, or in conjunction with the Block E logo. The logo should never be recreated or typeset. Always use official logo files available from the Identity Standards website. New logos that do not align with the brand will not be approved for development.
Use this horizontal version, with the full institution name on one line, when vertical space is limited or readability is an issue (as with web banners).
Use this logo (without the university descriptor) on communications when the audience has an existing familiarity with the institution.
The stacked version of the signature should be used whenever the layout allows. Stacked versions are reserved for applications where the area for the logo is restricted horizontally.
Use this version with an audience that knows EMU well (such as faculty, staff, or alumni), or when the
full institutional name has been clearly established elsewhere and the mark is used primarily as a reinforcing signature.
Our Block E logo represents the universal pride and energy at Eastern Michigan.
The Block E logo is a very familiar symbol of the EMU community. Because this letterform carries with it a great deal of brand equity, it only makes sense to use it in a more prominent way, to reinforce the brand.
“True” Script Usage
“That’s true” is a sign-off to key communications pieces, used to reinforce the message and brand platform. Especially in the near future, it will show up more frequently and with greater prominence.
However, it shouldn’t be used everywhere in lieu of a thoughtful message. For now, “That’s True” should be used purposefully and somewhat sparingly.
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