Our Typography

The Eastern Michigan University Type Family Brings Our Voice to Life.

When it’s used thoughtfully, typography is a powerful brand tool that can reflect or expand on the meaning of what’s communicated. Eastern Michigan’s typography is clear, clean, and flexible for a wide range of situations.

Campton

Campton is the official font and should be reserved largely for professional designers and firms that use Adobe Creative Suite, with a focus on developing external communications for Eastern Michigan’s various audiences. If you use Microsoft Word, PowerPoint, or other similar programs, please use the substitute font family Arial.

Sentence case

Uses: Headlines, Body copy, Callouts, Subheads

Campton is an unconventional typeface based on the first steps of the newly born sans-serif genre in the early 20th century. Its character draws inspiration from Gill Sans and Johnston Sans, combined with contemporary elements.

The result is a modern and unorthodox family that is perfectly suited for the Eastern Michigan brand. We use Campton comes in seven weights with matching italics.

Campton specimen

Campton weights

Uppercase

Uses: Headlines, Body copy, Callouts, Subheads

As the primary text design in the Campton series, this typeface offers a variety of degrees of emphasis, from the spare Book to the beefy Black. The italics differ in texture but move with one calligraphic accord.

Uppercase

Uppercase font weights

General Users

If you use Microsoft Word, PowerPoint, or other similar programs, please use the substitute font family Arial.

Usage

Using type thoughtfully is crucial to making our designs look professional. Follow these tips to make sure our typography is consistent.

When using these typefaces, make sure to always take the time to set text to optical tracking and to manually adjust the kerning when needed. These details make us look professional and greatly improve the readability of our type.

Leading

Line spacing, called leading, is critical to setting professional-looking type that’s easy to read. Leading should be set tight, but not too tight. With our typefaces, text generally looks best with leading set slightly looser than the default.

A good rule of thumb is to start with leading that’s two points higher than the point size of the text. This won’t always be right, but leading can be adjusted most easily from there.

Leading

Tracking

Correct letter spacing, called tracking, also makes the type easy to read. Outside of headlines, text should always be tracked slightly tighter than the default setting, and optical kerning should be used when it’s available.

Tracking

 

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