Using EMU's Identity Standards
Identity standards
The identity system includes four main elements:
logos, colors, typefaces and grid. The identity standards
guide can be downloaded here: www.emich.edu/marcomm/EMU_ID_Standards.pdf
EMU logos
General University and athletic logos are
available online at emich.edu/logos.
For unit logos (those with your unit/departmental name
in the logo), please check the departmental
logo download site.
If your logo is not there, contact Ted Coutilish at tcoutili@emich.edu
Colors
University colors are green (PMS 349) and white.
Black may also be used. There are no additional accent
colors for university publications and communications.
Fonts/typefaces
EMU’s official typefaces are Myriad
Pro and Arno Pro. These should be used in all external
communications. Additional accent typefaces, such as a
script headline, are allowed, depending on the context.
Your computer should have Myriad Pro as part of your standard
font set.
Questions?
For identity consulting contact Ted Coutilish at tcoutili@emich.edu or 734.487.2843