Alumni /
Success Stories
KATE DIETRICH
Contributed by Rossitza
Iordanova
EMU journalism student
April, 2006
 |
For Kate
Dietrich, a 1999 EMU public relations
graduate, her words can save people's lives. |
For Kate Dietrich, the most rewarding thing about
her job is, “knowing I get up for work every day to
help save people’s lives.”
Dietrich majored in
public relations and minored in psychology at
Eastern Michigan University. She also was a member
of the
Public Relations Student Society of America.
During her four years at EMU, she worked part-time
in the records department, went to school full-time,
and had an internship in the office of public
information.
She graduated in December
1999 and has been a communications specialist for
the
American Cancer Society in the southeast
Michigan area since 2003.
Dietrich has a real
personal connection to the cause of the American
Cancer Society. She lost her aunt to breast cancer.
Since then, several other family members have also
been diagnosed with breast cancer.
“When I graduated, I
really wanted to do non-profit. I lost someone very
close to cancer,” said Dietrich.
When she began looking
for a job after graduation, Dietrich discovered that
the majority of non-profit organizations she was
interested in required three to five years of
experience.

So she left her resume on
file in the
Public Relations Society of America
job center. She then spent the next four years
working at three different agencies. The bulk of
her work consisted of media relations for automotive
suppliers.
When the regional
director of communications for the American Cancer
Society came across Dietrich’s resume at the PRSA
job center, Dietrich was not looking to change jobs
so soon.
“I was a little hesitant
because it was a huge pay cut, but I’d be doing work
that I really care about,” said Dietrich.
So she decided to make
the change. Now she is responsible for a wide
variety of communications activities for her
division of ACS, including marketing, media, public
relations, crisis intervention, advertising,
scripting, and online communications.
“In non-profit, it’s hard
to get specialized because there’s not a lot of
staff. Right here in Michigan it’s just me and I
have to wear a lot of hats,” said
Dietrich.
ACS is the nation’s
largest community based non-profit organization of
its kind.
Its mission is to raise money to
eliminate cancer through research,
education,
advocacy, and patient service.
ACS has three annual
fundraising events that Michigan residents can get
involved in:
Relay for Life,
Making Strides for Breast Cancer, and a
black-tie gala that raises about $1 million.
Dietrich believes that it
was fate that led her to a fulfilling career with
ACS. But she does have one piece of advice for PR
students that will be entering the job market.
“I would definitely say to do as many
different independent things as you could so that
when you’re in the job market, it’s easier for you
to figure out what you want to do. Do whatever will
make you a well-rounded candidate,” said Dietrich.
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