Eastern Michigan University
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Jamie Ward

Assistant Professor, Public Relations

Jamie Ward 603K Pray-Harrold

734.487.0970

jward29@emich.edu

Education

Bowling Green State University, Bowling Green, OH

Ph.D. Media and Communication

Dissertation: "Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the Terrorist Attacks on September 11, 2011"

August 2005

 


Eastern Michigan University, Ypsilanti, MI
M.A. Communication and Theater Arts
August 2002


University of Michigan – Dearborn, Dearborn, MI
B.A. Communication
May 1999

Interests and Expertise

Jamie Ward, Ph.D. is an Assistant Professor of Public Relations at Eastern Michigan University. Jamie is a public relations practitioner with nine years of university teaching experience and over a decade of professional non-profit public relations experience.

Prior to entering the educational field, Jamie spent the first half of her career in nonprofit public relations where she worked with clients including the Girl Scouts of Macomb County, HAVEN, The Michigan Nonprofit Association, Girls Empowered, Make A Wish Foundation and several other Michigan based nonprofit organizations. Jamie also owned and operated her own public relations/graphic design firm, Unique Notions, catering to nonprofit organizations. She has designed and led several media training workshops, led multiple re-branding campaigns, managed crisis situations, and garnered local and national media coverage.

In academia, Jamie is a social scientist who uses methodologies and theories from communications, media studies, cultural studies, sociology and education. Her work focuses on storytelling for advocacy and engagement. She explores ideologies, frames and stereotypes within popular culture in order to bring marginalized perspectives and experiences into dialogues with dominant narratives. While seemingly disparate in topic, ranging from music lyrics to YouTube content, LGBT publics to war veterans, her work is linked by a commitment to examining the ways in which marginalized groups are constructed, transformed and challenged within popular culture spaces. Jamie has presented at local and national conferences and her research has been published in peer-reviewed journals including Public Relations Journal.

Courses

PURL 201 – Public Relations and Public Responsibility
PURL 312 - Introduction to Public Relations
PURL 403 - Agency
Faculty Advisor for the Eleanor Wright Chapter of PRSSA

Recent Publications and Presentations

Ward, J. & Luttrell, R.  (Forthcoming) Ethics in Public Relations, Rowman and Littlefield.

Ward, J. (Forthcoming). Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the September 11, 2001 Terrorist Attacks. In Viewpoints on Media Effects: Pseudo Reality and Its Influence on Media Consumers

Ward, J. (In Press) Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms Lexington Books.

Ward, J. (2015) Riding the Wave: How the ALS Ice Bucket Challenge used storytelling and user-generated content to embrace slacktivism. In Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement. New York, NY: Routledge.

Ward, J. (January 31, 2015). Stop Talking About Statistics and Start Telling Stories. PR News, Employee Communications Guidebook: PR’s roles in employee communications, 5(1), 47-49.

Ward, J. (June, 2013). The Next Dimension in Public Relations Campaigns: A Case Study of the It Gets Better Project, Diversity in Public Relations, Special issue Public Relations J ournal, 7(2), 157-186.

PRESENTATIONS:

November, 2016:  The Age of New Media: The Effectiveness of Multifaceted Campaigns in Social Advocacy. National Communication Association, (NCA). 

October, 2016: Climate of Denial: #Flint Water Crisis. PRSA International Conference. 

May, 2016: Teachers Connecting with Diverse Learners: Exploring the Multi-Generational Classroom. Great Lakes Conference on Teaching and Learning: Panel Presenter. 

May, 2016: Laying the Foundation to Success – Implementing Innovative Service-Learning Strategies Across Disciplines. Great Lakes Conference on Teaching and Learning: Lead Presenter.

April, 2016: The Power of Story: Storytelling from the Classroom to the Boardroom. Central States Communication Association – Lead Presenter. 

March, 2016: Media Relations and Crisis Communication Workshop. PRSA - Detroit APR Prep Session: Lead Presenter.

April, 2016: Let’s Not Forget the ‘Dark Side’: A Discussion of the Ways in which Social Media Influence Expression and Action in Education. Central States Communication Association.  

November, 2015: A Soldier’s Journey from Camaraderie to Contentment: How military friendships off the battlefield assist soldier’s in obtaining comfort with the past, happiness in the present, and hope for the future.National Communication Association, (NCA): Lead Presenter. 

June, 2015: Dragonfly Effect and Popular Culture. Requested by Natalie Tindall, Problems in Public Relations Graduate Course, Georgia State University.

February, 2015: The Power of Story: Storytelling from the Classroom to the Boardroom, Liberal Arts Network for Development (LAND) Conference, Grand Rapids, MI.