Eastern Michigan University
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Regina Luttrell

Assistant Professor

603K Pray-Harrold

734.487.3172

rluttrel@emich.edu

Education

PhD, California Institute of Integral Studies

Interests and Expertise

Regina Luttrell joined Eastern Michigan University as an assistant professor in 2011. She has been teaching since 2007, and her areas of specialization include public relations and social media. She earned her Ph.D. in Transformative Studies, with an emphasis on communications and social media. Her dissertation examined the use of social networking sites within the collegiate classroom, specifically investigating whether students were able to comprehend, apply, and analyze public relations course material by using WordPress, Facebook, and Twitter.  Her M.A. is from The College of Saint Rose where she studied public communication, and her B.A. is from Utica College of Syracuse University where she earned a dual degree in English and journalism.

Upon accepting the position with Eastern Michigan University, Luttrell played a pivotal role in further developing new curricula for EMU’s undergraduate public relations program by creating four new courses necessary for success in the profession – The Agency, Integrated Campaigns, Social Media, and Crisis Communications.  This is the second curriculum revision she has participated in. Prior to joining EMU, Luttrell reviewed and revised the undergraduate public relations and advertising track at The College of Saint Rose in Albany, New York. These revisions were approved by the New York State Department of Education and commenced fall of 2009. The new courses offered in the communications department were based in the fundamentals of communications, coupled with newer techniques including social media and online trends.

Before teaching, Professor Luttrell held a career in the communications industry for more than a decade. Her work spanned multiple arenas including large corporations, government entities, not-for-profit organizations, and academic institutions.  She has created, developed and implemented diverse and results-oriented media relations programs specific to each sector with which she worked. In addition, she led three re-branding campaigns, designed four web sites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press. To stay active within the community and research field, Luttrell often serves as a presenter on issues related to communications, public relations, and social media. Professor Luttrell is a McNair Scholar mentor and also serves as the Faculty Advisor for the Eastern Michigan University Eleanor Wright PRSSA Chapter.

Courses

JRNL 201- Public Relations and Public Responsibility
JRNL 221 - Social Media in Public Relations
JRNL 312 - Intro to Public Relations
JRNL 314 - Public Relations Writing
JRNL 317 – Crisis Management for Public Relations
JRNL 333 - Integrated Campaigns
JRNL 403 - The Agency

Faculty Advisor for the Eleanor Wright Chapter of PRSSA
Follow me on Twitter @ginaluttrell

Recent Publications and Presentations

Luttrell, R. (Forthcoming) Textbook on Social Media

Luttrell, R., & McLean, D. (2013). A new generation of professionals: working with millennials in 5 easy steps. Public Relations Tactics, 20(4), 15.

Luttrell, R. (2013). An in-depth look at race: Creating a public relations plan. Communication Teacher, 1-7. doi: DOI:10.1080/17404622.2013.770156

Luttrell, R. (2013). Press pass: 5 questions to ask when writing news releases. Public Relations Tactics, 20(3), 14.

January 2012, "Press Kit Creation" National Communication Association: Assign This

July 2011, "Blog Writing"  National Communication Association: Assign This

January-February, 2008 “To Blog or Not to Blog” published in Aware

September-October, 2007 “Crisis Communication: What do you do?” published in Aware

“SnackerTracker Nutritional Guide” published 2007 (ed. Frances G. Weiss, MS RD, C.D.N.)

PRESENTATIONS:

Upcoming: October, 2013:PRSA International Conference, Philadelphia, PA: Lead Presenter "The Integration of Public Relations: "Connecting & Cultivating the Next Generation of Leaders: The Millennial"

Upcoming: March, 2013: 2013 AAUP Conference on the State of Higher Education: Lead Presenter, “Cracking the Neomillennial Learning Code: Teaching in the 21st Century”

May, 2013: Great Lakes Conference on Teaching and Learning: Lead Presenter, "Bridging the Gap Between Students and Community: Applications in Designing Meaningful Academic Service-Learning Opportunities for Millennials"

April, 2013: Central States Communication Association (CSCA): Lead Presenter, “Transformations in the Public Relations Curricula”

April, 2013: Central States Communication Association (CSCA): Lead Presenter, “Term Papers in Online Learning”

March, 2013: 2013 PRSA – Detroit APR Prep Session: Lead Presenter, "Media Training Worshop"

October 2012, PRSA International Conference, San Francisco, California: Co-Presenter "The Integration of Public Relations: Can't We All Just Get Along?"

May 2012, Technologies in Education: Two workshop presentations; "Creating a Sense of Community in an Online Educational Environment" and "Importance of PLNs in Education for Professors and Students"

March 2012, Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference at the University of Oklahoma: Lead Presenter, "Social Networking Sites in a Public Relations Classroom"

March 2012, Central States Communication Association (CSCA): Lead Presenter, "Learning the Fundamentals of Public Relations via Wordpress"

January 2011, "Capital Region's Leadership Development Media Day"

December 2010, NLI – Webinar: "Social Media Strategies and Tactics in Healthcare"

March 2010, "Media 2010: How Blogs Shape the New Conversation"

April 2009 Public Relations Society of American, Albany, New York Chapter “Blogging Etiquette for PR Practitioners”

Cornell Cooperative Ext., Albany, New York “Using Social Media in the Workplace,” May 2009

April 2007 Private Pay Conference, Verona, New York “Press for Success”

October 2007 Home Care Annual Conference “PR 101 Hands-On Workshop”