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It's a question that's often asked by students considering the major. It sounds cool, they think they can do it, but they're just not quite sure what it is.
"I like to work with people," they might say, and, indeed, public relations is about working with and building relationships with people. However, what does that involve? EMU's Public Relations Program, as well as the Public Relations Society of America, like to think of public relations as the following:
Public relations is a management function that requires two-way communication and a conscious, deliberate effort to develop and maintain healthy relationships with an organization and its numerous publics.
Large and small organizations have public relations functions today, including automotive, manufacturing, healthcare, nonprofit, government, education, sports, entertainment and many others.
Lolita (center) celebrates with the Spring 2012 PR Graduates: Jessica Gold, Noor Alatabi, Laura Taylor, Hilary Cupp, and Ashley Espinoza.
