Eastern Michigan University
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Extended Programs

Professional Programs & Training

Nonprofit Leadership Excellence Series

As part of the Nonprofit Leadership Alliance, Eastern Michigan University offers a series of non-credit courses designed to help nonprofit professionals achieve nationally recognized Certified Nonprofit Professional (CNP) credential. Typically achieved while earning a degree, EMU is the only university approved to offer a path to this certification outside of the pursuit of a degree. All courses follow the guidelines of the Nonprofit Leadership Alliance Program’s 10 professional competencies:

  • Communication, marketing and public relations
  • Cultural competency and diversity
  • Financial resource development and management
  • Foundations and management of the nonprofit sector governance
  • Future of the nonprofit sector
  • Leadership and advocacy
  • Legal and ethical decision-making
  • Personal and professional development
  • Program development
  • Volunteer and human resource management

The national Certified Nonprofit Professional (CNP) certification can be earned through the completion of five training sessions, development of practical experience, involvement in leadership activities and attendance of a national level nonprofit conference. For detailed information, read CNP certification [PDF].

Course Information
The program is fully online.

Cost of training series: The cost is $149 per course. Get the courses for $99 per course if you register for four or more at one time (courses must be registered at the same time to receive the discount) or if four or more people from one organization register for a single course. Each course is worth .6 CEUs. For help with registration, contact 734.487.6972 or email bhopkins@emich.edu.

April 1–15: Strategic Planning for More Effective Mission Accomplishment
Strategic planning allows an organization to better know its internal and external environment. It helps organizations develop a better, more efficient way to pursue its mission. Learn a practical conceptual framework for doing strategic planning. Discuss the stages of strategic planning in order to understand how its vision and priorities relate to a changing and dynamic environment. Gain tools to address the challenges faced by an organization and identify ways for the organization to be more effective.

May 1–15: Capacity Building for Long Term Sustainability
Learn the importance of continuous improvement and emerging trends in the nonprofit sector. Discover external factors impacting nonprofit decision-making. Building organizational capabilities, such as leadership development or a lean organization, is key to the sustainability of most organizations. A comprehensive analysis of five areas of organizational functioning—organizational development, program development, collaboration and community engagement, leadership development and evaluation of effectiveness—provide organizations with the tools for creating a competitive advantage in their area of work. Learn the best practices in each of these areas.

June 1–15: Tapping the Reservoir of People – Human Resources and Volunteer Management
Begin with an exploration of human resources issues in a nonprofit and learn how and why nonprofit managers can use volunteers to enhance mission accomplishment, planning and fundraising. Examine the key elements of the human resource process (recruitment, appointment, training, appointing, supervising and evaluating) as they apply to personnel and volunteers. Learn the key components of effective supervision, benchmarks for quality personnel and volunteer performance and the ways to measure these over time. Discuss work interactions and how these relationships can be enhanced for overall mission effectiveness.

Aug. 1–15: Getting the Most out of Budgeting and Financial Management
Discuss the fundamentals of budgeting and financial management in nonprofit organizations and how it reflects the organization’s goals and priorities. Analyze the elements of a budgeting process, financial planning, management of cash flows, short and long term financing, investment strategies and endowment management policies and practices. Learn the importance of internal accounting and financial controls in managing the financial resources of the organization. Explore the role of effective financial reporting systems in articulating the financial status of the organization and facilitating financial oversight.

Sept. 1–15: Leading and Managing Nonprofit Organizations
This course builds on the difference between nonprofit and for-profit organizations starting with a discussion of the unique role, work and impact of nonprofit organizations. Discuss the unique characteristics and management complexities associated with the nonprofit sector, respectively, the internal and external environment of nonprofit organizations, governance and board structure and how to build an effective governing and executive-board relationship. Analyze the keys to being mission-driven and ethical issues in nonprofit organizations.

TBA: Strategies to Promote Your Organization: Community Outreach, Public Relations and Marketing
Gain a comprehensive exploration and analysis of the elements of an environmental scan. Discover how to create a message from the nonprofit to its community, delving into who you want to reach and what you should say while shaping the language so people grasp the message. Focus on networking and how it can play an effective part in our overall marketing program. Discuss how to handle public relations disasters and learn elements of the organizational risk management process. Explore the uses and functions of various social media outlets now available to nonprofits.

TBA: New Directions in Fundraising: Strategies for Procuring Community Resources
Acquire a comprehensive understanding of fundraising. Explore elements of the fundraising process and learn how to apply them to various fundraising methods. Focus on donor motivation and writing a case for support appealing to the needs, wants and values of your donors. Review the components, costs and relative merits of each of the six fundraising methods commonly used in today’s nonprofit organizations.

TBA: Developing Effective Programs for 21st Century Clients
This session addresses mission-driven program design and outcomes. Discover the importance of needs assessment, asset identification and research-based findings of need. Learn strategies for inclusive program strategies, program implementation strategies, logistics, marketing plan and evaluation strategies. Discuss the need for allocation of program-related resources such staffing, space and funding.

A one-day, six-hour networking and practical applications retreat will be held at the end of each series of courses.

Visit nonprofitleadershipalliance.org for more information about CNP certification.