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April 21, 2009 issue
Three candidates vie for vice president for student affairs and enrollment management position


By Ron Podell

 

Three finalists have emerged as candidates for Eastern Michigan University's position of vice president for student affairs and enrollment management. They are, in order of their open forums, as follows: Katherine Zatz, vice president, development, Allpar, LLC, and senior consultant, Toolpack Consulting, LLC; Michael Laliberte, vice president of student affairs at Boise State University; and Bernice Lindke, EMU's interim vice president for student affairs and enrollment management. A fourth candidate, Wade Robinson, vice chancellor for academic and student affairs at the University of Nebraska at Omaha, withdrew his name from consideration early last week.

Whoever garners the permanent post will oversee the functions of student affairs and enrollment management. Also, since January, the division has changed its makeup somewhat, with the Academic Advising Retention Center, Holman Learning Center and the Students with Disabilities Office moving under the purview of Academic Affairs.

Each candidate recently hosted open forums that were well attended in the Student Center. A breakdown of each forum and the candidates' credentials are as follows:

Katherine Zatz

Zatz's track record is one of growing enrollment at numerous institutions, and she indicated she could do the same for EMU.

"This is a wonderful institution. It has a history and has a lot of wonderful people who have done a lot of good things," Zatz said of EMU during her April 2 open forum.

Katherine Zatz

ENROLLMENT GENERATOR: Katherine Zatz, who
currently runs her own consulting firm, has helped
increase enrollment at SUNY-Rockland, Hudson
County Community College and the Vaughn College
of Aeronautics. She is one of three candidates in
the running for EMU's vice president for student
affairs and enrollment management.

Her specific skill set, her desire to continue in higher education and her belief that the Ann Arbor area "would be good" for her consulting business she runs with her husband are reasons Zatz gave for wanting the EMU position.

As vice president of student development at SUNY-Rockland from 2004-2006, Zatz was responsible for enrollment management, financial aid, student activities and athletics, the student information system, two off-site centers at Haverstraw and Spring Valley, a variety of federal and state grants, and academic advising. Within one year at SUNY-Rockland, she stabilized enrollment after 10 years of decline and increased new student enrollment.

"They never had an enrollment management plan. They had a large international student population that dropped off," Zatz said. "They did not have any sense of a particular market area."

Within a year, enrollment increased 1.5 percent after a comprehensive enrollment plan, which included an online application and registration process, was created and adopted by the Board of Trustees there.

In her nine years at Hudson County Community College, Zatz more than doubled enrollment (from 2,900 to a 6,400 headcount) without substantial budget increases. She also helped to raise student retention rates for new students from 34 percent in 1997 to 68 percent by 2004. Zatz also reengineered the financial aid process, which helped lower the student loan default rate by 17 percent in her first three years.

"They had 4,000 students there. It should have been 12,000 to 14,000 students," Zatz said of the time she arrived there. When I started, I was handed a sheet that said you will raise enrollment 10 percent a year while you're here."

She was able to help raise enrollment 8.8 percent that first year and retained her job.

Zatz also had enrollment success at the Vaughn College of Aeronautics at LaGuardia Airport. As dean of student services from 1993-97, enrollment increased from approximately 900 students to around 1,300.

Zatz has served as president of the New Jersey Deans' Association for Community Colleges and has been a member of the Council of Community Colleges Legislative Committee and a Middle States Association peer evaluator. She currently is a member of that association's Substantive Change Committee and is chair of the American Public University System/American Military University Board of Trustees. The online university serves approximately 43,000 students in 60 different degree programs.

Zatz received both her doctorate in higher and adult education, and a master's degree in student personnel from Columbia University-Teachers College. She received her bachelor's degree in political science, history and social science from Macalester College in St. Paul, Minn.

Michael Laliberte

In his capacity as vice president of student affairs at Boise State the last three years, Laliberte provides direct supervision to the assistant vice president for student life, special assistant to the vice president, executive director of enrollment services, executive director of university housing, executive director of health, wellness and counseling; executive director of student recreation services and the executive director of campus auxiliary services. He manages more than 400 professional staff in these areas and oversees budgets totaling nearly $47 million.

Michael Laliberte

POISED FROM BOISE: Michael Laliberte, vice
president of student affairs at Boise State University
the past three years, said he's interested in coming to
EMU because he sees great potential for enrollment
growth here.

For the first 16 months as vice president for student affairs, Laliberte also served as executive director of enrollment services. In this role, he worked in partnership with multiple university divisions to create early intervention programs, remove obstacles and provide support for first-year students struggling to continue to their second year. The result was an increase of nearly 10 percent in first-to-second-year retention rates. Laliberte also introduced new approaches and procedures for recruiting, provided services for new and incoming students, and retained existing students — measures that resulted in increased overall student enrollment from 2-3.5 percent for each of the past three years.

"Last fall, we had an enrollment of 19,760. When I started three years ago, it was 17,870," Laliberte said during his April 6 open forum. "Right now, we are seeing an 11-12 percent increase in applications and a 20-percent increase in accepted students."

He said Boise State has the highest academic qualifications in Idaho and the message that university is stressing is to make Boise State the "school of choice" for state high school students rather than a second choice to the University of Idaho.

When asked why he would want to essentially make a lateral move to EMU, Laliberte responded, "I don't necessarily see this as a lateral move. I see this as an environment that has a greater ability of growing than Boise State. In title, it's a lateral move. But, I see it as more than that."

On his management style, Laliberte said, "I believe in always being transparent. What you see is what you get ... I give people feedback that will help them grow."

He added he is a risk taker if the risk is worth it, encourages feedback from employees, will go to bat for employees if needed and said he applies a sense of humor into his workday.

Laliberte previously served as vice chancellor for student affairs at the University of Massachusetts Dartmouth, where he served in various positions during seven years there. While there, he developed the COMPASS (Community of Motivated Persons Actively Seeking Scholarship) Learning Community Program. The program is for first-year students with undeclared majors, in which two or more courses were linked through a commonly themed syllabus.

Laliberte received his doctorate in educational leadership in higher education from Johnson & Wales University; his master's degree in college student development and counseling from Northeastern University; and his bachelor's degree in human development, counseling and family studies from the University of Rhode Island.

Bernice Lindke

Lindke has served as interim vice president for student affairs and enrollment management since May 2008. She manages an annual divisional budget of approximately $45.5 million with approximately 330 administrative, professional and support staff.

During her 17 years at EMU, Lindke has worked in a number of capacities including: interim vice president, student affairs (October 2007-May 2008); interim vice president, enrollment services (August 2006-May 2007); associate vice president, enrollment services (June-September 2007 and September 2005-August 2006); assistant vice president, enrollment services (September 2003-September 2005); director, office of financial aid (February 1996-September 2003) and associate director, office of financial aid (December 1991-February 1996).

"I think the most important, for me, is my ability to lead in difficult times. We've had difficult times," said Lindke, who has been placed in three high-level interim roles since August 2006 to deal with administrative transitions at EMU. "I've been able to step up to the plate and make quick decisions."

Bernice Lindke

EMU EXPERIENCE: Bernice Lindke, interim vice
president
for student affairs and enrollment
management, reviews her 17 years of experience
and leadership at EMU during her open forum. Lindke
is one of three candidates vying for the permanent
post. Photo by Anthony Gattine

During her April 8 open forum, Lindke pointed to what she considers as her other strengths, including: a practical understanding of the student experience and the importance of student development and involvement; a comprehensive knowledge of recruitment and retention; experience in identifying enrollment trends and taking immediate action to rectify challenges.

Since becoming interim vice president for student affairs and enrollment management, Lindke pointed to some of her accomplishments, including implementing more than 30 initiatives to improve student enrollment for fall 2008, reorganized the division to maximize staff and budget resources, and began planning a comprehensive program to serve students who are veterans of the armed forces, among others.

Lindke received both her master's degree in public administration and her bachelor's degree in business administration from Eastern Michigan University.

"I can tell you that both of these degrees have prepared me well for what I am today," Lindke said. "I can see the big picture, but I can get down to the nitty-gritty detail. When I got into Student Affairs, I acclimated myself to the business side with auxiliaries."

She stressed that Student Affairs needs to develop into an "evidence-based culture" to drive strategic decision-making.

Lindke is a member of the National Association of Student Personnel Administrators, Midwest Association of Student Financial Aid Administrators, National Association of Student Financial Aid Administrators and the American Association of College Registrars and Admissions Officers.

"My experience in education really lends itself well to the enrollment side," Lindke said. "I get it. I can tell you I definitely get it."

During the search process, 12 candidates for the post were originally interviewed by phone. That number was then pared to six who were invited to campus, said Morell Boone, dean of the College of Technology, and who headed the search committee. That list was pared to four when one candidate withdrew from the process and another took another job. That list dropped to three when Robinson withdrew.

Boone said all 12 members of the search committee met April 17 and came up with a recommendation, which was then forwarded to EMU President Susan Martin.