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May 12, 2009 issue
EMU graduates start Ypsilanti Citizen to provide community news


By Heather Hamilton

 

With the recent announcement that the Ann Arbor News will close its doors in July, Ypsilanti residents may wonder where to look for local news. The answer is the Ypsilanti Citizen.

The Ypsilanti Citizen is a mobile journalism initiative started by Eastern Michigan University graduates Christine Laughren and Andrew Cipolla, and EMU student Dan DuChene.

"The Ypsilanti community deserves a local paper that is ran by a local business," said DuChene.

Ypsi Citizen journalists inside

AN OFFICE ANYWHERE: (above, from left) Dan
DuChene, Andrew Cipolla and Christine Laughren
file
their stories for the Ypsilanti Citizen from the
Corner Brewery. The three had worked together at
the Eastern Echo and noticed a gap in reporting of
Ypsilanti news. The three began the Ypsilanti Citizen,
an online news site for Ypsilanti news.

The idea for the Citizen came when Laughren, Cipolla and DuChene worked together at the Eastern Echo and noticed a gap in reporting in Ypsilanti. The amount of local news coverage was significantly decreased when the Ann Arbor News closed its Ypsilanti bureau November 2008. DuChene came up with the idea for an online only news source for Ypsilanti.

"Online publishing is a journalist's dream because you don't have to wait to go to press," said DuChene.

Laughren and DuChene also had previously worked for print publications in Ludington and Ypsilanti. It was during that time that they became disillusioned with the future of print and saw potential in using the Internet as a means for news delivery.

The Citizen employs a new kind of journalism — mobile journalism — to bring news to the Ypsilanti community. The reporters use everything from shooting video to recording news brief podcasts to streaming video to disseminate local news to the community.

"To me, mobile journalism is kind of carrying your office around with you. It's being on the beat, on the street, all the time," said Laughren.

The Citizen doesn't have an office or a set publishing schedule. Stories are updated on to the Web site at all hours of the day. The staff includes Laughren, Cipolla, DuChene and a few volunteer writers. Laughren and DuChene are the primary reporters while Cipolla focuses on advertising. The Citizen operates under ad-supported revenue as a way to offer the news to the Ypsilanti community at no cost. The Citizen covers government, education, health, sports, weather, entertainment and other beats.

"Because we use the Internet and its evolving tools for both the production and the distribution of news, we are able to deliver a more precise picture of our community," said Laughren. "In addition to much needed local reporting, we hope to engage Ypsilantians and help them gather, discuss and interact with each other."

One way the Citizen helps community members connect is with a detailed calendar. The calendar covers news and events in the City of Ypsilanti, Ypsilanti Township, Superior Township and surrounding areas. The calendar includes when and where the activity is, as well as a brief description and contact information.

"It's an amazing asset for the community. I think people are really starting to rely on it," said Laughren.

Since the Citizen's launch in November, the paper has developed a regular following, said Laughren. Using Google Analytics, DuChene said they know who is using the site, where people are coming from and what they are looking at. As of May 11, the Citizen has had 65,000 unique views since its November 2, 2008 launch and DuChene said the traffic continues to increase.

"A lot of people are discovering the Ypsi Citi through social media," said DuChene.

DuChene said the reporters interact with readers on social networking tools such as Twitter, Facebook and MySpace. These social networking tools allow the Citizen to keep people up-to-date with what they are covering and when stories are being posted.

In a new development last week, the Eastern Echo, EMU's student newspaper, began subscribing to the Ypsilanti Citizen so that it can print stories of local interest created by Citizen reporters.

"They (Echo) pay for it like a wire service," DuChene said.

To find out more about the Ypsilanti Citizen, visit www.ypsiciti.com or e-mail editor@ypsiciti.com.