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Jan.27, 2009 issue
EMU helps Albanian educator explore ways to promote tourism in her home country


By Amy E. Whitesall

 

When one hears the name of a particular country, you imagine vacationing there.

Italy. (Mmmm, bella.) Greece. (Opa!) Albania.

Stumped? Visiting Fulbright Scholar Merita Dollma would like to change your mind.

Merita Dollma elegant

TOURISM BOOST: Merita Dollma, a visiting Fulbright
Scholar from Albania, is working with EMU's Historic
Preservation and Geographic Information
Systems/Remote Sensing (GIS/RS) programs to
develop a model digital catolog of her country's
natural and cultural monuments. Dollma, a
geography professor from the University of Tirana,
Albania, hopes her work will boost tourism in her
country.

"One of the priorities of Albanian development is tourism," said Dollma, a geography professor from the University of Tiriana, Albania. "Since Albania had been isolated from the world for almost 50 years (during the Communist period), the world knows very little of our natural and cultural heritage."

Dollma is working with professors in Eastern Michigan University's Historic Preservation and Geographic Information Systems/Remote Sensing (GIS/RS) programs (within EMU's Department of Georgraphy and Geology) to develop a model digital catalog of her country's natural and cultural monuments. When she returns to Albania in March, she'll present the model to the Albanian Ministry of Culture and Tourism and the Ministry of the Environment as a tool to help the country promote itself as a tourist destination.

Every monument of nature or culture will, eventually, have its own file, complete with maps, photos, graphics and information about the site's architectural, archeological and ethnographic significance. It will give the country not only a functional database, but also a digital archive.

Dollma is working on the digital model of the Albanian heritage and she has taken a pilot region, Dibra County, for which she is logging maps and information about its two national parks, 99 natural water and land monuments, and its many cultural heritage sites.

Dollma, author of the book, "Albanian Regions," also plans to publish her findings in the Journal of Preservation, Education and Research. In addition, she plans to create an Albanian Heritage Web site — a detailed overview with tourism in mind — after she returns home.

Despite being slightly smaller than the state of Maryland, Albania has 13 national parks, Alps in the north, and 427 kilometers of coastline along the Adriatic and Ionian seas. Italy sits across the Adriatic, and Greece is just south of the border.

Albania has deep, deep history, ranging from ancient and medieval castles to the blended influences of invading Greeks, Romans, Byzantines, Bulgarians, Serbs and Ottomans.

What Albania lacks is public relations.

It's not that the country gets a bad rap with Western tourists. Generally, it gets no rap at all.

Americans know little more about the country than where it sits on the globe — if they even know that. And, Dollma has found, Albanians who've lived in the U.S. 10-15 years know only slightly more about the natural and cultural treasures of their home country than Americans do.

Eastern Michigan's combined expertise in historic preservation and GIS/RS made the University a natural choice for Dollma's Fulbright studies, and she said her colleagues have been very friendly, helpful and welcoming. Dollma's also been pleasantly surprised by their level of interest in her country.

Brad Ensor, an EMU sociology and anthropology professor, hopes to take a class of his students to Gjirokastra, a United Nations Educational, Scientific and Cultural Organization (UNESCO) world heritage site in southern Albania. Known as the "City of Stones" or the "Stone City," Gjirokastra's architecture has changed little since its Ottoman days. The streets are paved with stones and all of the buildings — even the roofs — are made of stone, Dollma said.

"It is very hilly, mountainous; and the houses are built one over each other. The architecture is very special," Dollma said."There's a citadel in the center of the city where you can see all the hills of the city."

Last October, Dollma gave a presentation on Albania to students, faculty and visitors from the Detroit-area Albanian community at Halle Library. She included posters that highlight Albania's shoreline, mountains and historic sites.

"They were shocked," she said. "Now, they are a talking about organizing a tour in Albania. This is great. It means I got them interested."