Jan. 29, 2008 issue

WHO'S YOUR TIGER?: Ellen Hill Zeringue, director of marketing for the Detroit Tigers, explains how the Tigers built their brand, which was anchored by the "Who's Your Tiger?" campaign, used the last few seasons. Zeringue was the keynote speaker at Eastern Michigan University's first-ever Communicators Conference, hosted by EMU's Office of Marketing and Communications in the Student Center Jan. 23. More than 80 EMU administrators and staff attended the conference, which included various workshops designed to help University communicators campuswide learn how to effectively spread their messages to campus and the media.

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