The Office of Marketing and Communications will be waving some new flags — and helping visitors and first-time students find their way around
more easily at the same time.
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CAMPUS IDENTIFIERS: These light-post
banners, placed in the Convocation Center
parking lot, identify each of Eastern Michigan
University's 21 athletic teams. The banner
installation began April 26 and all 354 are
expected to be in place around campus and
in downtown Ypsilanti sometime in May. |
In an effort to improve branding and building signage identification,
EMU began placing 354 full-color vinyl banners on light posts throughout
main campus and along Huron Street, Oakwood Street, Washtenaw Avenue, College Place and Cross Street April 26. The effort was completed May 8.
Around the Convocation Center, there is one banner dedicated to each of the 21 sports at EMU, with the name of the sport and color photos of student-athletes.
"The banners are receiving a lot of positive attention and feedback," said Derrick Gragg, EMU's director of athletics. "The banners were in place for commencement ceremonies and I feel they added to the atmosphere and positive energy that was present here at the facility on that day. Ted Coutilish, associate vice president for University Marketing and Communications, and members of his staff are to be commended for this project. I am definitely looking forward to seeing the other banners that will be placed on and around the campus."
Many banners will be dedicated to parking assistance, with directional
arrows and the "P" parking letter within a circle. These banners will identify the lot and who is allowed to park there. Banners also will be placed around the College of Business, the EMU Foundation and Ypsilanti Marriott at Eagle Crest.
The majority of the 21-square-foot banners will identify buildings in easy-to-read white letters, and include large, color photographs of the buildings and the EMU logo and tagline, "Education First." — Sheryl James and Ron Podell contributed to this report.
