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June 10, 2008 issue
Housing and Dining using financial incentives to get more students to live on campus


By Ron Podell

 

In an effort to bolster the occupancy rates in Eastern Michigan University's 11 residence halls and more than 482 apartment units, Housing and Dining is offering a number of incentives to entice students to reside on campus.

Some of these include offering $1,000 housing grants to live in single rooms in the Towers and allowing students to receive room and board, rather than a paycheck, for working on campus.

The $1,000 grants will allow Hill Hall to reopen this fall after it was offline during 2007-2008, said Bernice Lindke, EMU's interim vice president for student affairs.

Hill Hall furniture model

HILL HALL UPGRADE: This scene depicts new
furnishings that will be part of the Hill Hall
renovation taking place this summer. The
improvements are being made to provide more
attractive campus living options for Eastern Michigan
University students.

"Hill Hall shut down last year because we didn't have enough students to live in the residence halls, Lindke said. "We'd like to fill the Towers. To do that, we would offer $1,000 grants for singles if they would live in the Towers."

To increase Tower resident numbers, Lindke said Housing is targeting the graduate student community with a plan to use some of the higher floors in Hill for that student group. In addition, a specialized meal plan — with more flexibility — for graduate students is being considered.

"We're trying to create floor communities of graduate students based on interest," said Becky Figura, EMU's director of housing. "We're presenting that as an option. Will people take us up on that? We don't know."

Paint, installation of new carpeting and furnishings in common areas of Hill Hall will be completed by August. Six vendors presented furniture showcases to campus May 12-16. With student input, one vendor will be selected to furnish the First-Year Center and Hill Hall.

"Hill will be renovated with new furnishings and full-size beds in the singles (rooms)," Figura said. "It should be very attractive."

As of June 5, there were 252 Tower housing contracts compared to 227 last year at the same time, Figura said. Typically, sophomores, juniors and seniors live in the Towers, which consists of Hill, Hoyt and Putnam halls.

Wise Hall, a residence hall for freshmen, is being marketed at a reduced rate during Fast Track sessions with parents and students. Part of the reduction is due to the offering of reduced meal plans for students who don't want the full-meal plan option, Lindke said. Through June 5, there are 117 contracts to date for Wise, compared to 129 last year at the same juncture, Figura said.

"Fast Track applicants drive enrollment," Lindke said. "We tell them what an enriched experience it would be for them to live on campus. We've seen more students at Fast Track signing up to live on campus. It looks like we're attracting a higher percentage of our incoming freshmen to live in the residence halls."

A new marketing brochure, dubbed "Live the Full Eastern Experience," was handed out at the Explore Eastern event in April and continues to be used by admissions staff on visits and at student recruitment fairs.

Students also can choose to be part of the enhanced Collegiate Advantage Program (CAP). Rather than work a campus job for money, the hard work will go toward the student's room and board through designated financial aid. A student must work 345 hours per semester, which comes out to 24 hours a week. There also is a half CAP program in which students work 12 hours a week (172.5 per semester) to pay half of their room and board costs.

"(During) winter semester, we had 41 students signed up for CAP," said Ann Klaes, assistant director, dining services. "We anticipate a slight increase in our areas for fall. Dining has done several presentations to offices on campus. So far, both the Student Center and Admissions have committed to working at least one or two CAP positions into their operations."

"I lived on campus my freshman year and knew that living in the Village and Towers would be more expensive," said Lorraine Ferrant, an EMU senior who has used CAP for two years and worked at Eastern Eateries. "After having to pay for my room-and-board my freshman year, I knew living on campus in the future would not be possible without CAP."

New policy also is driving more student-athletes to live on campus. At the last Board of Regents' Athletics Advisory Committee meeting in March, a policy was passed that all first- or second-year student-athletes who receive a grant or scholarship have to live in campus housing their first two years. To date, 38 athletes, who did not currently reside in campus housing, have signed up.

"I think the goal this year is to try a bunch of things, make a bunch of offers and see what works," said Brian Fitzgerald, acting associate vice president for student affairs.

To alleviate concerns, security in the residence halls has improved. Greg O'Dell, the new executive director of public safety, has visited the residence halls and attended Residence Hall Association (RHA) meetings; an emergency alert program has been promoted to all residents; and a pilot project in which laptops are used at check-in for Night Watch completed its first year.

"Our residence halls have absolutely needed a facelift," Lindke said. "We've put $3 million into our residence halls and we've used some funds in reserve for apartment renovations."

Apartments

As of June 2, 165 apartment units have been rented for spring/summer, slightly down from the 168 rented at this time last year. There are an additional 58 units that have been pre-leased to students for the fall, but not yet assigned, said Lewis Savage, assistant director of housing-apartments.

"The majority of the 165 units will remain leased. Some will move out and then replaced by incoming students in the fall," Savage said. "We have a bunch of applications being processed where units have not yet been assigned. Some of that is because (students) haven't signed up for classes yet."

When they do sign up, students will find improvements made to a number of apartment units.

The physical plant hired a project manager this past March to focus exclusively on apartment repair, maintenance and renovations. A comprehensive audit was recently completed of EMU's more than 482 apartment units and there is a continual collaboration with the physical plant to develop, adopt and adhere to standards that maximize apartment availability.

A plan is currently underway to renovate all apartment units and will be based on available funding. Renovation of Cornell Apartments is in its third year and renovation of Westview Apartments was launched this year, with six units receiving various degrees of upgrades, Savage said. Sidewalks adjacent to all apartments are being repaired to improve safety and appearance.

"The long-term plan is to keep turning buildings over one at a time (with the budget we have) in Cornell and Westview until we reach a point where we receive more funding from rentals that we can put back into renovations," Savage said.

Westview Apartment kitchen renovation

KITCHEN CREATION: As part of the Westview
Apartments renovation, the kitchens in six units
were recently upgraded with new appliances, lighting
fixtures and tile floors.
The physical plant, in
conjunction with University Housing, also is
upgrading 15 units in one building of Cornell
Apartments, as well as some other individual units of
Cornell, Westview and Brown-Munson.

"The bottom line is we're trying to make sure that an available apartment is readied as quickly as possible so that we can rent it," Lindke said. "We continue to rent as long as we can as long as a room is available."

To keep apartment residents, Internet service options for residents of Cornell and Westview have been included in the TV services proposal. As part of the Westview renovation, the old carpeting was torn out and the wood floors refinished. Appliances, lighting fixtures and tile have been replaced and a new coat of paint applied.

It has cost approximately $100,000 to renovate an apartment building with six units, Lindke said of the Westview work.

"This is really because of the cooperation between the physical plant staff and apartment staff trying to come up with a long-term plan to turn over apartments and for renovation planning," Savage said.

Approximately 38 students have signed up for the inaugural year of the new spring/summer apartment storage program for current tenants who want to lease their current unit for the fall, but do not live on campus during the summer.

"I'm confident that, if we are diligent about our marketing and offer our incentives and the rooms are ready, we'll have students in them and enjoying them," Lindke said.