The Eastern Michigan University Board of Regents approved
three new academic programs at its regular meeting June
20.
The programs are the bachelor of science in information
assurance, bachelor of arts/science in cross-disciplinary
studies and the master of science in integrated marketing
communications.
The master of science in integrated marketing communications
will be entirely online and is designed for current professionals
who wish to develop their expertise in the field. It will
be a 12-course sequence taught online in eight-week sessions.
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Mielke |
"Being the first in the state to offer an IMC program
will provide a great opportunity to attract the very best
students. In addition, being an online program will open
a national and even international markets for us," said
David Mielke, dean of the EMU College of Business.
Mielke said that only one other school in the nation offers
the IMC program in an online format.
"This is really the new direction of marketing brands
and integrating marketing," Mielke said.
The information assurance program is designed to prepare
professionals with the scientific, technical and management
skills to ensure computer and network security.
The cross-disciplinary studies program is designed to
enable two distinct student populations to earn a bachelor's
degree. The first is the set of students who wish to complete
an undergraduate degree in connection with the Governor's "Return
to Learn" initiative. The second is the set of students,
currently served by EMU's individualized studies program,
who discover very late in their academic careers that they
are unable to complete the program in which they are enrolled.
"This is a good example of colleges, and departments and
schools in those colleges, teaming up to address student
interest and societal needs," said Don Loppnow, provost
and vice president for academic affairs.
Funding for the two undergraduate programs will come from
reallocation within academic affairs. Funding for the graduate
program will come from revenues generated by delivering
this program online through continuing education. — Ron
Podell contributed to this report.
