Eastern Michigan University is offering the state's first
master of science degree in integrated marketing communications
(IMC), available entirely online.
The program is designed for current professionals who
wish to develop advanced expertise in their field. It will
be a 12-course sequence taught online in eight-week sessions.
Courses begin August 28. Through the program, students
will gain a solid understanding of how IMC utilizes advertising,
sales promotion, public relations, the Internet and direct
marketing to work together as a unified force.
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MASTER MARKETING: Eastern
Michigan University
is offering
the state's first master of
science
degree in integrated
marketing communications
(IMC). |
"The marketing objectives of organizations today focus
on brand awareness, brand switching and brand loyalty.
All are goals central to the success of any business, yet
few individuals possess the across-the-board knowledge
needed to lead their organization in truly comprehensive
integrated marketing campaigns," explained Archie Sader,
IMC program director. "Graduates of this program will gain
a competitive edge when competing for top jobs."
"Being the first in the state to offer an IMC program
will provide a great opportunity to attract the very best
students. In addition, being an online program will open
national and, even international, markets for us," said
David Mielke, dean of EMU's College of Business.
Mielke said that only one other school in the nation offers
the IMC program online.
To learn more about the program, visit: www.emich.edu/imc
