WEMU-FM (89.1), Eastern Michigan University's public radio station, has met its spring pledge drive goal and then some.
The radio station's overall goal for the spring campaign was $185,000, but that was surpassed with more than $520,000 in donations. WEMU's efforts got off to a good start in April when the station first met its spring, on-air pledge drive goal of $115,000 in record time. The on-air campaign finished a full day ahead of projections and more than two days ahead of when recent pledge drives finished.
 |
SPRING SUCCESS:
WEMU received
more than $520,000
in donations for its
annual spring pledge
drive, easily
surpassing its
$185,000 goal. |
"Individual and corporate support are becoming more and more important as Congress continues to cut the Corporation for Public Broadcasting budget," said Molly Motherwell, WEMU's marketing and development director. "WEMU receives a significant amount of money from the CPB and, if our funding is cut, we will have to look to our listeners for more support."
The radio station's next pledge drive is Oct. 14-22, with a goal to raise between $200,000-$225,000.
"We have received great support from EMU and the community, and we hope we'll continue to receive more," said Motherwell.
WEMU is a listener-supported, NPR affiliate with a format of jazz, blues, local news and information in addition to NPR news, information and cultural programming. The station reaches a potential audience of just under 400,000 in an eight-county area that includes all or part of Washtenaw, Wayne, Oakland, Livingston, Jackson, Lenawee, Monroe and Lucas (Ohio) counties and Webcasts live 24 hours a day at wemu.org.
