CBS Radio, parent company of WWJ Newsradio 950, is streaming
Eastern Michigan University's Education Minute program
worldwide.
The program is heard during online commercial breaks on
more than 300 AOL channels, 200 Yahoo channels and 150
CBS channels worldwide, according to Georgeann Herbert,
director of programming and E-publications for WWJ.
 |
A MINUTE TO THE WORLD: CBS Radio, parent
company of WWJ Newsradio 950, is now
streaming
Eastern Michigan University's
"Education Minute"
program to 150 CBS
channels worldwide. |
"CBS saw the program as useful information for people
worldwide," Herbert said. "The spots are exactly as they
sound on WWJ."
EMU and WWJ created the partnership program to offer educational
tips and advice to help parents complement and extend the
learning their children receive in school. The program,
which launched April 7, 2008, airs four times each weekday
to an audience of roughly 700,000 listeners on WWJ. The
times are 9:22 a.m., 12:23 p.m.; 5:40 p.m., and 9:53 p.m.
Daily topics are math (Mondays); technology (Tuesdays);
writing and reading (Wednesdays); science (Thursdays);
and Learning Beyond the Walls (Fridays). Each week features
a different age focus, ranging from pre-kindergarten to
college.
The series also includes Web resources at wwj.com for
parents who want to learn more than what can be gained
in a one-minute radio spot.
Nearly 20 faculty experts from throughout the University
regularly provide academic program content to Russ Olwell,
associate professor of history and director of EMU GEAR
UP (Gaining early Awareness and Readiness for Undergraduate
Programs). Olwell, in turn, edits the information for style
and consistency and then forwards it to WWJ, which writes
the radio scripts and provides the on-air talent.
"This is a great honor for EMU," Olwell said. "It represents
a real opportunity for faculty here to apply their expertise
to the problems that parents face every day with their
children's education."
EMU and WWJ also are working on creating a book based
on selected program educational content. Book sales are
intended to fund future EMU student scholarships.
To view the program online, visit http://www.wwj.com/Education-Minute/1924535.
To submit program content, contact Olwell at rolwell@emich.edu.
