In the business community, Web sites are critical for
reaching prospective customers. Eastern Michigan University's
College of Business is no different.
In an effort to communicate more effectively, the College
has implemented a new Web site to maintain its edge as
a leader in business education. The new site was activated
during July.
 |
BUSINESS CARD: The College of Business
implemented a new Web site in July. A
new home
page offers an easy-to-read
layout with information
easily accessible
to new and prospective students. |
The new content management system, designed by Logic Solutions
of Ann Arbor, features a variety of new tools which makes
it easier to update and refresh sections of the Web site,
and conforms to the Americans with Disabilities Act recommendations.
A new home page offers an easy-to-read layout with information
easily accessible to new and prospective students.
"The new site also features custom flash imagery and page
banners that allow user-managed rotating images to display
specifically to each page section," said Al Carpinelli,
account executive at Logic Solutions.
"We're very pleased with the subtle use of flash because
it draws attention to our branding and plays upon the college's
themes of innovative, applied and global," said David Mielke,
dean of the College of Business
"There is a strong focus on usability. For example, the
College's programs are featured on the home page in a readable
format," said Mielke. "We solicited extensive feedback
through surveys and focus groups, and their suggestions
helped us to define color, organization spacing and navigation
decisions."
Another plus is the press release module, said Mielke,
which allows authorized users to add, edit and delete press
releases or news items to the Web site. Highlights can
be automatically published to designated pages such as
the home page with links to the full stories. To view the
College of Business' new site, go to: http://www.cob.emich.edu
Founded in 1995, Logic is a privately held, minority-owned
corporation with headquarters in Ann Arbor. Logic
provides custom software applications, Web sites, IT outsourcing
and staffing to cost-effectively realize your e-business
strategies. Services include Web strategy, technical Web
design, programming, back-end integration and usability.
