Eastern Michigan University EMU HOME
 
Feature header
 

Nov. 3, 2009 issue
EMU sets goal to raise $100,000 for United Way


By Pamela Young

 

Nearly 11 years ago, Charles Coleman had a problem. Coleman, who was working at Eastern Michigan University at the time, realized alcohol had taken over his life. It was a big step to just admit he had a problem.

That's when he decided to talk to the staff at Dawn Farm in Ypsilanti.   Established in 1973, the organization is a United Way agency that provides affordable, high quality alcoholism and drug addiction treatment.

United Way kick off event

GIVING MODE: Deb Bratkovich, director of marketing
and brand strategy for Washtenaw United Way, makes
a point during the United Way kick-off event that took
place in the Student Center Oct. 22. Eastern Michigan
University has set a goal to raise $100,000 this year to
help United Way agencies in the community.

That decision literally changed his life. Not only did Coleman turn his life around, he eventually became coordinator of Dawn Farm's Chapin Street Project, a position he still occupies.

Coleman talked about his road to recovery during Eastern Michigan University's kick-off breakfast Oct. 22 for its United Way of Washtenaw County campaign. Approximately 100 unit representatives and representatives from 13 United Way-funded agencies listened as Coleman urged them to increase awareness about available services and the importance of giving.

"When you go back to your departments, you really don't know how your contribution will help someone down the line," said Coleman. "I'm a living, breathing testimony on how the United Way impacted my life."

You can always depend on the United Way being there and it takes a whole community to make this work, he said.

Eastern Michigan's goal for 2009 is $100,000, said Walter Kraft, vice president of communications. Kraft and Byron Bond, dean of extended programs and educational outreach, are co-chairs of the campaign, called Live United, that runs through Nov. 20.

"The University has a 160-year history of engagement and, more than ever, people need us to give," said Kraft. "We have to encourage people to give and break a record this year."

During her remarks, EMU President Susan Martin announced her $1,000 pledge to kick off the campaign. Persons who donate $1,000 or more are named as Leadership Givers. Labor Leaders are those who give a minimum of $500 and Caring Club members are those that have pledged at least $156. Donors who give more than $156 also will receive a discount card for area businesses.

This year's campaign is focusing more on garnering online or E-pledge contributions. Eastern Michigan faculty and staff were sent an e-mail last week with instructions and a link to the online pledge site. E-pledges can be used for all pledge methods, including cash, check, credit card, debit card and payroll deduction.

As of Nov. 2, the campaign had logged $29,228 from 141 donors, according to Holly Smith, an executive secretary in the president's office, who tallies the numbers. The campaign runs through Nov. 20.

"We're way ahead of last year's donations," said Smith. "At the end of the first week last year, 86 contributors gave $15,374."

Bond encourages faculty and staff to review the United Way brochure that lists the various agencies and their mission.

"Look at the brochure and see what is worthy and what is going on in our local community," he said. "The need is unprecedented. Families are facing foreclosures and are hungry without shelter. We should give back to our communities."

The United Way of Washtenaw County has been working with community agencies for nearly 90 years. The United Way is a system that develops, strengthens and utilizes a network of human care services through local, voluntary citizen participation in order to improve community and individual well-being.

For more information, go to http://www.emich.edu/unitedway/