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Dec. 11, 2007 issue
BET's "Cousin Jeff" to be MLK Day keynote speaker


By Kimberly Buchholz

 

Television personality and social activist Jeff Johnson will serve as the keynote speaker for Eastern Michigan University's annual Martin Luther King, Jr. Day Celebration Jan. 21.

Jeff Johnson

KEEPING KING RELEVANT: Jeff
Johnson, producer and host of
the BET program, "The Cousin
Jeff Chronicles," is this year's
speaker for EMU's MLK Day
Celebration Jan. 21.

Johnson, well known as BET's "Cousin Jeff," is an advocate for social change and is recognized for articulating the views of young people and drawing voters to the polls.

His role as a political activist includes serving as the national youth director for the National Association for the Advancement of Colored People (NAACP) and as vice president of Russell Simmons' Hip-Hop Summit Action Network.

Johnson also produced and hosted BET's mini-documentary series, "The Cousin Jeff Chronicles," a television show focusing on issues relevant to young people in urban America.

"Some youths see the Civil Rights movement as antiquated and find it difficult to connect with it and those associated with it," said EMU senior Victor Walker. "Jeff Johnson helps us engage in meaningful, thought-provoking and substantive discussion in a way that is consistent with history and in a manner young people will be open to."

Johnson, CEO of lifestyle consulting firm Truth Is Power, based in Washington D.C., will present"Unclaimed Legacy: Who Will Lead the Next Social Movement?" a discussion on the importance of finding new leaders to continue the legacy of social leaders like Martin Luther King, Jr.

The event begins with breakfast at 8:30 a.m., followed by Johnson's keynote speech at 10 a.m. in the Student Center Auditorium. The President's Luncheon takes place at 11:45 a.m. in the Student Center Grand Ballroom. Johnson will make brief remarks at the luncheon.

CloseUp Theatre Troupe will present "Deferred Dreams, Loans and Losses," a series of original pieces addressing racial inequality, at 1:30 p.m.

Breakout sessions presented by staff, students and faculty will take place 2-3:50 p.m.   Sessions include "A Different Conversation on Hip Hop," "African Americans" and"Women and the Civil Rights Movement."

A march and candlelight vigil begins at 4 p.m. at the Student Center, and will process to a bust of Martin Luther King, Jr., near Welch Hall. An afterglow is set for 5 p.m. in room 300 of the Student Center.

"The students on the planning committee were instrumental in selecting Mr. Johnson," said Kay Woodiel, director of diversity and community involvement. "He motivates his audience by challenging them to lead the next social movement."

Tickets are $19 for students and $29 for general admission and may be purchased at the Ticket Office. For information, visit www.cot.emich.edu/mlk.