Eastern Michigan University has named Theodore G. Coutilish
as its associate vice president for University marketing
and communications, pending approval of the Board of Regents.
Coutilish, 42, was previously the executive director of
account management for the office of marketing and communications
at Wayne State University. Prior to that, he was executive
director of the WSU office of marketing and publications.
He worked at WSU from 1999-2006.
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Coutilish |
"The appointment of Ted Coutilish coincides with full
recognition of the power of marketing for Eastern Michigan
University and its importance in achieving the University's
vision. We are eager for him to arrive and initiate the
process of positioning the institution in the hearts and
minds of the people of the region and state. From
my vantage point, this can't happen soon enough," said
EMU President John Fallon.
"I look forward to the opportunity to help shape the EMU
brand and lead the University's marketing efforts. This
is a great institution with excellent facilities, real-world
programs, outstanding faculty and exceptional leadership," said
Coutilish.
Coutilish's appointment is effective Dec. 12.
While at Wayne State University, Coutilish helped build
and lead advertising, branding, licensing and marketing
communications; plan major university events; build university
brand and image; and double WSU's licensing revenues.
Before that, Coutilish was director of publications at
Oakland University from 1995-1999 and was the publications
manager at the University of Detroit Mercy from 1991-1995.
Before moving to higher education, Coutilish was the managing
editor of Associated Newspapers in Wayne. He also served
as an editor of Sport Detroit Magazine from 1989-90.
Coutilish received his master's degree from the University
of Detroit Mercy in 1995 and his bachelor's degree in journalism
from Wayne State University in 1987.
