Eastern Michigan University
Eastern Michigan University
Eastern Michigan University
Thursday January 03, 2013

Library Hours: 8:00am to 5:00pm

Eastern Michigan University Library

Databases

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    African American Studies
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    Business
    Business - Accounting & Finance
    Business - Company Info
    Business - Computer Info Systems
    Business - Management
    Business - Marketing
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    Health Administration

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  More available categories:
    Book catalogs beyond EMU
    Book Reviews
    Current Controversy Topic Ideas
    Dissertations/Theses


    E-books
    Newspapers & Other Media
    Periodical Directories
    Reference


Business - Marketing   -- Where to start Database(s)

  ABI/INFORM - now Business Scholarly & Trade (ProQuest)
NEW INTERFACE
Key source for business articles.
Subjects: Business, Communications, Economics, Health Admin, Public Admin
Info type: scholarly articles, professional articles, magazine articles, news, dissertations
Search Instruction: Using ProQuest PowerSearch

titles included

  Mintel Market Research Reports
Subject: Market research for consumer products in U.S. and Europe
Info type: market research reports, customer demographics, competitive analysis, market-share analysis, articles on market trends
Access Tips: Academic use only. First time users must click "Create Profile" to set up an account using my.emich email address.


  Books 24x7
Subjects: Business, Computing, Health Admin
Info type: full text e-books
Access Tips: Login requires My.Emich username and password. Links to Books24x7 e-books can be also found in the EMU Library Catalog.


  Factiva
Large global news database covers all countries
Subjects: news, business, company information
Info type: news articles, news wires, television and radio transcripts, magazines, trade journals, company financials, investment information, articles in many languages
Access Tips: Up to 6 users at a time. If you don’t get in, try again later.
Won't work with older browsers such as IE6.
Use Companies/Markets tab then Companies link for international company info.
Search Instruction: Top 10 Reasons to Love Factiva


  Google Scholar
Search for scholarly materials
Subjects: Covers most subjects
Info type: scholarly articles, books, research reports, theses, working papers, cited sources
Access Tips: Use link above to get Findtext+ links. Also free at http://scholar.google.com/
Search Instruction: Google Scholar Video


  SRDS - Standard Rate and Data Service
Business Publication, Magazine, and Newspaper Advertising Source
Subject: Advertising, Media
Info type: ad rates, publication profiles, circulation statistics, directory info
Access Tips: EMU has a subscription to only the first 3 publications


  Sports Business Research Network (SBRnet)
Subject: Sports Industry, Sporting Goods, Recreation, Pro Teams, Collegiate Sports
Info type: market research reports, participation statistics, customer expenditure statistics, directory info, articles on market trends.
Access Tips: If tables don't display properly, try using Internet Explorer browser.


  Warc
Subjects: advertising, IMC, marketing
Info Type: articles, case studies, reports, How-To guides, company profiles, advertising statistics.


  Advertising Red Books
Subjects: advertising agencies, advertisers, advertising expenditures
Info type: directory info, ad expenditures, ad expenditures by media, brands, competitors
Access Tips: Licensed for only one user at a time. If you don’t get in, try again later. Please hit Sign Off when finished using directory



Business - Marketing   -- Related Database(s)

  Business Insights: Essentials
Subjects: Business, Company Information, Industry Information
Info type: company histories, industry overviews, SWOT analyses, market share info, reference sources, professional articles
Access Tips: Also available via http://mel.org/

titles included

  General BusinessFile
Subjects: Business
Info type: news articles, professional articles, scholarly articles, investment reports
Access Tips: Also available via http://mel.org/

titles included

  PsycINFO
NEW INTERFACE
Key database for Psychology articles
Subjects: Psychology, Education, Business, Communication, Linguistics, Social Work
Info type: scholarly articles, book info, conference papers, dissertations, book reviews
Search Instruction: PsycINFO Basics
Locating Quantitative and Qualitative Articles in PsycINFO
PsycINFO Quick Reference Guide

titles included

  ScienceDirect - Elsevier
Journals from the publisher Elsevier
Subjects: Various, including Physical Sciences, Engineering, Life Sciences, Health Sciences, Info Technology, Social Sciences, Business, Linguistics
Info type: scholarly articles


  Social Sciences Citation Index
Search for articles in Social Science journals and see which articles cite an article
Subjects: Social Sciences, Psychology, Business
Info type: scholarly articles, conference papers
Search Instruction: Cited Reference Searching

titles included

  WorldCat.org
Search for materials in libraries worldwide. Also tools for creating lists & bibliographies.
Info type: book info, library holdings
Access Tips: Also free on the web at http://www.worldcat.org


  Directory of Open Access Journals
Scholarly journals that are free on the web
Subjects: Many subjects
Info type: scholarly journals
Access Tips: This site can also be accessed at http://www.doaj.org/

titles included