Popular Magazines
General Information

Periodicals aimed at a general or nonprofessional audience. Published frequently (usually weekly or biweekly), they cover everything from news and entertainment (Time, Rolling Stone), to amateur science (Sky & Telescope), to recreation and hobbies (Runner's World).



  • Source for background on significant events, including names, dates, interviews, photographs.
  • Popular perspectives on the social impacts of research
  • Perspectives of particular groups (review the Research 101 @ EMU page on primary sources, e.g. Ms. Magazine on feminism.)
  • Reviews of popular literature, art, and film
  • Easily located at libraries, newsstands, and bookstores


  • May be used for clues even when not cited in final paper
  • Be wary of bias; objectivity is a myth. What do you know about the publisher? Does the publication have an editorial slant? Who is responsible for content?
  • Target audience: General public