Eastern Michigan University
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Press and Media

 

EMU Choir (live tour performance)

 

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Only the Wonder...

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2018 EMU Choir Tour Program
 
2017 EMU Choir Tour Poster
 
2017 EMU Choir Tour Program

 

2016 EMU Choir Tour Poster

 

 2016 EMU Choir Tour Program

 

2015 EMU Choir Tour Program
Video
Photographs
Additional Information

Long Range Touring Plan
  • 2016-17 South East
  • 2017-18 South West
  • 2018-19 Great Lakes & International Tour

 

Can you help?


We would love to come to your community to provide a concert or work with other musical ensembles. To make these concerts a success the EMU Choir has long relied on volunteers in the local communities to play an important role in the promotion of the concerts on tour. If you are interested in being a part of the planning team or if you would like to discuss a potential concert please contact the tour manager.
Below are some ways that you can help!


Poster and Flier Distribution
Distribute posters and fliers in your area provided by EMU.
Examples: businesses near the concert venue, heavily traffic areas, music stores, music buildings/student centers, music schools, coffee shops, community centers, office break rooms

Poster/Flyer Coordinator
Receive bulk package, which other volunteers will pick up.
Coordinate efforts of various people distributing posters/fliers to ensure key areas are covered, and avoid duplication.
Special Groups

Identify special groups for targeted promotion
Examples: Musical groups (e.g. youth and adult community ensembles, music academies, music clubs) and non-musical groups (e.g. Rotary, Lions, Kiwanis)
Call or visit special groups and suggest they:
Announce the concert at meeting/rehearsal
Posters/fliers at meeting/rehearsal
Sell tickets at meeting/rehearsal
Get member mailing list or email list
Hand-deliver posters/fliers to special groups
Follow-up with special groups after posters/fliers delivered

Churches & Synagogues

Note: EMU will have mailed a promo kit to churches and schools. The promo kit contains a poster and small number of fliers. If groups, schools or churches need more, you can either supply them from the Poster/Flier Coordinator, or ask how many the church needs, tell EMU, and we'll send them directly to the church.

Call or visit a church you're personally connected with and suggest they:
List the concert in their Sunday bulletin
List the concert in their newsletter
Announce the concert during Sunday service
Insert fliers in the Sunday bulletins
Set out stack of fliers in the church
Put up posters in the church
Encourage young people in the congregation to attend
Invite young people sell tickets


Schools
Email school directors encouraging them to bring their students and share the eFlyer.
Download an e-flier and press release from Press & Media.
Write a personal cover letter to accompany EMU mailing to schools
Hand-deliver posters/fliers to key school directors
Follow up with school directors


Mailing Lists
Identify mailing lists (e.g. professional symphonies, concert series)
Get mailing lists (if you have a personal connection that would yield a better result than a "cold call" from a EMU representative)
Social Networking
Post concert information on personal accounts (e.g. Facebook, Twitter)
"Like" the EMU ensemble Facebook page
Forward concert e-flyer to people in your personal and professional network.
Download an e-flier and press release from Press & Media.


Alumni
Network with EMU alumni


Major Media
Help EMU representatives identify major media outlets (print, radio, TV)
Note: EMU deals directly with major media outlets, sends press kits to music critics and station program directors, pursues editorials, interviews, previews and reviews, secures calendar listings, responds to press inquiries and places paid advertising
Share personal major media connections with EMU
Collect major media coverage after the concert (reviews)


Non-Major Media
Help EMU representatives identify non-major media (local papers, etc.)
Contact non-major media (if you have a personal connection that would yield a better result than a "cold call" from a EMU representative)

The School of Music & Dance is part of the College of Arts & Sciences, 214 Pray-Harrold • Faculty Resources