University
Marketing
UNIVERSITY POLICY STATEMENT
To insure that all communications representing
the University are of high quality, present EMU
consistently and accurately, conform to policy approved
by the Board of Regents and adhere to style and
standards guidelines, it is University policy that
they be reviewed and approved by University Marketing
and Communications unless otherwise specified by
the Executive Director for University Marketing
and Communications or the President.
UNIVERSITY PRACTICE
University Marketing and Communications develops
and maintains comprehensive style and standards
guidelines, and reviews and approves material covered
by this policy.
RESPONSIBILITY FOR IMPLEMENTATION
The Executive Director for Marketing and Communication
is responsible for management of this policy.
SCOPE OF POLICY COVERAGE
This policy applies to all University employees
and students. Communications that utilize
the name Eastern Michigan University,
are paid for by University funds or funds administered
through a University account and are intended for
off-campus distribution are subject to this policy.
These include:
- Publications, including those requiring
no or partial editorial or design
services, reprints or revisions of
previously produced publications;
publications produced by means of
desktop publishing; and initial formats
and editorial style for newsletters
directed toward off-campus audiences.
- Promotional print and broadcast
advertising.
- Deviations from standard EMU letterhead
or business card design. Letterhead
and business cards representing EMU
must be approved regardless of where
they are printed or who pays for them.
- Videos, CD-ROMs or DVDs representing
the University.
- Web sites.
- Press releases.
The following are exempt from
this policy:
- Materials produced for classroom
or educational use.
- Materials produced for scholarly
publications and presentations.
- Advertisements for employment positions.
- Materials intended only for on-campus
distribution.
- Material produced by student organizations
(unless it bears a University mark.)
- Material produced by student media.
- Routine forms.
- Correspondence.
- Press releases distributed through
Sports Information.
| Authority
for Creation or Revision: |
| Minutes
of the Board of Regents: December 2, 2003,
para. .6194M. |
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