Advertising,
Sponsorships and Endorsements
UNIVERSITY POLICY STATEMENT
In order to protect its reputation, ensure the
integrity of its publications and venues and limit
its liability as a consequence of advertising, Eastern
Michigan University reserves the right to determine
the nature and scope of advertising about the University,
who may advertise and what they may advertise in
EMU publications or on EMU venues.
UNIVERSITY PRACTICE
OUTBOUND ADVERTISING – All advertising by
University departments, except classified advertising
for employment, must be approved by University Marketing
prior to placement. Departments must follow
all University regulations regarding the purchasing
of goods and services.
INBOUND ADVERTISING, SPONSORSHIPS, ENDORSEMENTS – The
University recognizes that many of its activities
provide potential sources of revenue through legitimate
and worthwhile opportunities for advertising, sponsorships
and promotion of entities and their products and
services.
EMU produces a variety of publications and maintains
other venues for advertising. Certain publications/venues
are more appropriate for advertising than others. As
a general rule, advertising in/on alumni publications,
event publications, sports venues and promotional
products and giveaways (with licensing approval)
is appropriate. Advertising in student recruitment
literature, WWW pages, academic materials and official
publications such as the graduate and undergraduate
catalog is inappropriate.
Individuals and/or departments seeking to sell
space or enter into financial sponsorships of publications/other
venues must have prior approval from the University
Marketing and Communications office. Sale
of advertising, sponsorships and/or endorsements
in/on athletic publications, activities, events
and venues must be approved by the Director of Intercollegiate
Athletics. The Vice President of Student Affairs
is responsible for approving the sale of advertising,
sponsorships and/or endorsements by registered student
organizations. Departments must follow all
University regulations regarding the purchasing
of goods and services. Products that are co-branded
with University marks must have licensing approval.
No official University publication or statement
and no activity carried out in the name of the University
or by any individual officially acting on behalf
of the University shall constitute or be construed
as a University endorsement of any commercial product
or service. Further, sponsorship and advertising
consistent with this policy are not intended and
shall not be deemed to constitute the University’s
endorsement of related commercial products or services.
RESPONSIBILITY FOR IMPLEMENTATION
The Executive Director for University Marketing
and Communications, Director of Intercollegiate
Athletics and the Vice President for Student Affairs
are responsible for management of this policy.
SCOPE OF POLICY COVERAGE
The policy applies to all University employees
and external vendors who have advertising/sponsorship
contracts with the University. WEMU and Student
Media publishing under the guidelines of the University
Student Media Board are exempt from this policy.
| Authority
for Creation or Revision: |
| Minutes
of the Board of Regents: December 2, 2003,
para. .6194M. |
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