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After a brief review of the background of the Tsingtao brewery enterprise, this presentation will focus on the company's recent export strategies, especially its penetration of the United States market. The importance of the export market to the company is illustrated by its expansion of breweries within the People's Republic of China. Geographic location factors will be discussed to help explain sources and destinations of the product. Reasons for greater consumer accessibility in recent years are related, in part, to the more liberal trade policies of the two countries. |
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