Marketing Education

About the Curriculum

Information: For current course syllabi please go to http://my.emich.edu and select My course and then go to your WebCT Vista log in page.

General Education Requirements .................................... 41 hours

Area I Symbolics and Communication
1. ENGL121 Composition II: Researching the Public Experience (3 hrs)
2. MATH118 Linear Models and Probability (3 hrs)
3. BEDU201 Microcomputers for Business Applications (3 hrs)

Area II Science and Technology
1. PSY101 General Psychology (3 hrs)

Area III Social Sciences
1. PLSC112/113 American Government (3 hrs)
3. ECON201 Principles of Macroeconomics*
4. ECON202 Principles of Microeconomics*

Physical Education/Graduation Requirements ................. 2 hours

Major Requirements ......................................................... 50 hours

ACC240 Principles of Financial Accounting (3 hrs)
ACC241 Principles of Managerial Accounting (3 hrs)
BEDU100 Contemporary Business (3 hrs)
*ECON201 Principles of Macroeconomics (3 hrs)
*ECON202 Principles of Microeconomics (3 hrs)
LAW293 Legal Environment of Business (3 hrs)
MGMT386 Organizational Behavior and Theory (3 hrs)
MKTG360 Principles of Marketing (3 hrs)
MKTG261 Contemporary Selling (3 hrs)
MKTG363 Retailing (3 hrs)
MKTG365 Consumer Behavior (3 hrs)

Six hours from the following:
LAW393 Law of Business Enterprises (3 hrs)
MGMT384 Human Resource Management (3 hrs)
MGMT388 Introduction to Entrepreneurship (3 hrs)
MGMT485 Human Resource Development (3 hrs)
MKTG368 Marketing Strategy (3 hrs)
MKTG369 Advertising (3 hrs)
MKTG374 Business to Business Marketing (3 hrs)
MKTG461 Sales Management (3 hrs)

Eleven hours from the following:
BEDU123 Word Processing/Keyboarding Applications (2 hrs)
BEDU224 Computer-based Business Mathematics (3 hrs)
BEDU250 Personal Finance (3 hrs)
BEDU387 Cooperative Education in Business
Education (3 hrs)
BEDU487 Cooperative Education in Business Education (3 hrs)
BEDU497/498/499 Independent Study (1/2/3 hrs)
ATM145 Introduction to Apparel and Textile Merchandising (3 hrs)
ATM235 Introductory Textiles (3 hrs)
ATM255 Apparel Analysis (3 hrs)
ATM439 Fashion Markets (3 hrs)
TEDU452 Principles of Vocational Education (3 hrs)
BTED568 Coordination of Cooperative Education Programs (2 hrs)
Four thousand clock hours (or equivalent) of recent work experience in the field of marketing (0 hrs)

Professional Studies ........................................................... 45 hours

Pre-Admission Phase: The Learner and the Community: 15 hours
Courses that may be taken before formal admission to the teacher education program
100 clock hours of approved pre-student teaching field experiences
EDPS322 Human Development and Learning (4 hrs)
FETE201 Field Experience I (1 hr)
SPGN251 Education of Students with Exceptionalities (3 hrs)
BEDU200 Principles of Marketing and Office Education (3 hrs)
BEDU368 Management of Marketing Education Programs (2 hrs)
BEDU461 Projects and Simulations in Marketing Education (2 hrs)
Courses that require formal admission to the teacher education program.

Phase I: Curriculum, Assessment and the Social Context: 6 hours
SOFD328 Schools in a Multicultural Society (3 hrs)
EDPS340 Introduction to Assessment and Evaluation (3 hrs)

Phase II: Content Methods, Literacy and Technology: 12 hours
RDNG311 Teaching Reading in the Secondary School (3 hrs)
FETE402 Field Experience III: Secondary (1 hr)
EDMT330 Instructional Applications of Media and Technology (2 hrs)
BEDU364 Methods of Teaching General Business Subjects (2 hrs)
BEDU366 Methods of Teaching Marketing Education (2 hrs)
BEDU367 Curriculum in Marketing Education (2 hrs)

Phase III: Capstone Experience: 12 hours
EDUC492 Student Teaching (12 hrs)

Minor Requirements ........................................................... 0 hours
No minor is required.

University Elective Courses ................................................ 0 hours

PROGRAM TOTAL ....................................................... 138 hours

NOTE:
*This course satisfies both a general education and a major requirement.

2003-05 Undergraduate Catalog for Programs (pg 311)

2003-05 Undergraduate Catalog for Course Work (pg 311)

About the Faculty

David Leapard

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