David
Lambert
Pricing in International Markets.
Sponsor: Professor Roger Peterson
This
presentation examines the pricing issues
business executives confront when setting prices
in international markets. It discusses how
international markets differ from domestic
markets, problems associated with international
pricing, such as price escalation and government
intervention, the role of the Internet in
international pricing, specific pricing
objectives and the consequences of poor pricing
decisions.
McKenny
Union, Alumni Room - 8:30
a.m.
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