Symposium

Department of Marketing

David Graham

Professor Barbara Foster, Sponsor

Customer Service at Enterprise Rent-A-Car

Customer satisfaction is key to the success of any company. During his fall 2002 internship at Enterprise Rent-A-Car the researcher surveyed 40 customers regarding total satisfaction, promptness, courtesy, professionalism, clear understanding, speed of service, cleanliness of vehicles and suggestions for improvement.

Session A - Faculty Lounge - 9:30 a.m.~9:45 a.m.

Andrew J. Machosky

Professor Barbara Foster, Sponsor

EMU Football Attendance Problem Study

To retain its membership in Division I-A EMU needs to increase attendance at home football games. With a requirement of 15,000 fans in attendance, EMU recorded only 13,276 in 2001. During the fall 2002 term the researcher surveyed 40 EMU students regarding atmosphere, ticket price, promotions/giveaways, fan interaction, tailgating, school spirit, and the team itself.

Session A - Faculty Lounge - 9:15 a.m~9:30 a.m.


			Department of Marketing David Graham Professor Barbara Foster, Sponsor Customer Service at Enterprise Rent-A-Car Customer satisfaction is key to the success of any company. During his fall 2002 internship at Enterprise Rent-A-Car the researcher surveyed 40 customers regarding total satisfaction, promptness, courtesy, professionalism, clear understanding, speed of service, cleanliness of vehicles and suggestions for improvement. Session A - Faculty Lounge - 9:30 a.m.~9:45 a.m. Andrew J. Machosky Professor Barbara Foster, Sponsor EMU Football Attendance Problem Study To retain its membership in Division I-A EMU needs to increase attendance at home football games. With a requirement of 15,000 fans in attendance, EMU recorded only 13,276 in 2001. During the fall 2002 term the researcher surveyed 40 EMU students regarding atmosphere, ticket price, promotions/giveaways, fan interaction, tailgating, school spirit, and the team itself. Session A - Faculty Lounge - 9:15 a.m~9:30 a.m.