Eastern Michigan University to advertise on new LED billboard

by Pamela Young, Published April 23, 2009

YPSILANTI —Installation of a two-sided LED billboard at Exit 183 facing I-94 near Huron Street in Ypsilanti is tentatively scheduled for June, according to Scott Furcolow, general manager, Adams Outdoor Advertising, Ann Arbor.

The new sign will be taller and wider than the current 35-foot sign. Furcolow expects it to be 17-feet taller. Adams Outdoor is cutting vegetation around the designated location, preparing to remove the existing sign, and reviewing capital expenditures and vendors.

Under an agreement for a period of the next 20 years, Adams Outdoor will pay approximately $35,000 per year for the lease of the sign to the City of Ypsilanti. The City, in turn, will provide one 8-second digital ad per rotation continuously to EMU and the Ypsilanti Area Convention and Visitors Bureau. Ads in a rotation range from one to no more than six.

According to the agreement, ads promoting sex, tobacco, alcohol, gambling, excluding the Lottery, and other institutions of higher learning are not permitted on the board.

Debbie Locke-Daniels, executive director of the convention bureau, was excited to hear the news.

“I am extremely pleased we will soon see the sign go up,” Locke-Daniel said. “We look forward to promoting our summer events and continuing our strong partnership with the City and EMU for the next two decades.”

EMU and the convention bureau, which had leased the land from the city for $1 per year for 10 years and shared advertising space, constructed the current sign in 1986.

“I am very glad to see this project coming to fruition,” said Theodore G. Coutilish, associate vice president, EMU Office of Marketing and Communications. “This is a win for everyone.”

Pamela Young

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