by Pamela Young, Published June 24, 2009
YPSILANTI — Local leaders will celebrate the launch of Ypsilanti’s first digital billboard at 10 a.m. Tuesday, July 7.
Representatives from Eastern Michigan University, Adams Outdoor Advertising, the City of Ypsilanti and the Ypsilanti Area Convention and Visitors Bureau will gather to cut a ribbon at the site of the new two-sided, V-shaped billboard at Exit 183 facing I-94 near Huron Street. Immediately following will be a public reception with light refreshments at Adams Outdoor’s offices at 880 James L. Hart Parkway in Ypsilanti.
“I’m really excited about this project,” said Scott Furcolow, general manager, Adams Outdoor Advertising, Ann Arbor. “Partnering with local communities has always been at the forefront of Adams’ business philosophy, and, in this case, we couldn’t have found a better pairing.”
The agreement is for the next 20 years in which the City will provide one 8-second digital advertisement per rotation on one board continuously to EMU and the YACVB. One to six ads will rotate on each board. According to the agreement, ads promoting sexually oriented businesses, tobacco, alcohol and gambling, excluding the Lottery, will be excluded on the board, and the CVB will advertise May through August and EMU will advertise September through April annually.
“We look forward to promoting our summer events and continuing our strong partnership with the City and EMU for the next two decades,” CVB Executive Director Debbie Locke-Daniels said.
The new sign will stand 65-feet high and will provide new advertising opportunities for Ypsilanti, the CVB and EMU.
Theodore G. Coutilish, associate vice president, EMU Division of Communications, said. “This is a win for everyone and will help encourage more people to visit EMU and Ypsilanti.”